Does Your Logistics Website Need Search Engine Optimisation?Since most people use the internet to look for anything, SEO for logistics companies is an important part of your marketing.
If your transport company needs optimisation support (getting more website visitors) then you are best talking to web optimisation agencies that have experience of doing website optimisation for logistics and transport companies.
Just fill in the form opposite to get free quotes and advice from expert companies that have experience in transport and logistics marketing.
SEO for transport and logistics companies is a complex and constantly changing form of marketing to improve website ranking on search engines such as Yahoo, Bing and Ask. Google is the dominant search engine and this is unlikely to change.
There are 2 main areas of SEO for transport and logistics companies:
The process involves getting traffic to your website from organic, free or natural listings on search engines and no payment is involved unlike pay per click ads (PPC) which is another useful tool in driving traffic to websites.
It is broken down to onsite (your website content/blog etc.) and offsite (other websites linking to you).
All search engines use complex algorithms to rank websites based on how relevant they think it is to the user’s search query. These algorithms change several times a year as search engines evolve.
The quality of your website content is important, but not everything. The usability of your site and the amount of backlinks your website has from trustworthy sites can all help to increase your site’s visibility and help you rank higher on the search engine results page (SERPS).
The load speed of your website also now is considered as part of the mix.
The hosting of your website is important (which effects page load speed).
Your social presence is another factor that effect where your appear on the web. When social media landed, sites like Facebook were disregarded. In the following years, social media is taken into account big time!
Users who have made a relevant search are more likely to click on your website, interact with your brand and make a purchase. If your website gets people returning, this is also taken into account (news websites for example have returning visitors).
Web optimisation is all about being seen, being found on the internet under the natural listings that search engines serve up (rather than the adverts); which most people trust.
The more visible logistics companies are on the internet, the more visitors they will receive and (hopefully) more business enquiries.
How much does SEO cost your company. Website optimisation costs really depend on the amount of work that needs done.
If your transport website is appearing very low in the search results, then lots of optimisation work needs done. If a website just needs to go up a few slots on the search engine, then only a little will be needed.
Search optimisation work is broken down into two parts, work on the companies website, and work off of the site (writing press releases, news articles etc.).
Choosing a marketing company to handle the SEO for your transport company can be a challenge. There are thousands of SEO agencies around the UK. It is strongly advised that any website optimisation agency is selected that has experience of doing SEO in the logistics industry. They should produce better results quicker.
An ‘award winning’ agency in London will not necessarily get you results, neither will a ‘Google Approved’ agency. It is all about knowledge and experience.
Since all optimisation agencies set their own rates, prices will vary significantly therefore SEO company costs will need to be compared. With SEO, you do not get what you pay for, the most expensive SEO company in the UK does not make them the best.
Larger SEO companies will charge more, as they have higher running costs, higher staff costs and higher profit margins.
We do advise you shopping around and comparing multiple quotes.
Why not get some free advice and quotes from optimisation companies with logistics experience, just fill in the form above.
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