Compare Quotes On SEO For Your IT WebsiteThere are over 2,000 search engine optimisation agencies in the UK to choose from.
We advise you talking to agencies that are experienced in doing SEO for IT companies.
The benefit is that the optimisation agency will understand the tech industry, they will know keywords that will help you businesses stand out and get you to the top of the search engines quickly.
Just fill in the form to get 5 quotes from SEO agencies that can provide you with SEO for IT companies.
Optimisation is about bringing ‘organic’ visitors to your website. Weather you are a local tech company, or a national business like Apple, Optimisation companies can help to position you in front of your market sector.
Web optimisation plays a very central and important roll in marketing for IT companies.
As the sector is so competitive, standing out to your customers is becoming more and more challenging.
Since most people now use the internet to find an IT business, you need to have that web footprint.
Your potential customers that may be interested in your products, but may be using a wide range of different search phrases in order to search for them.
It is very hard for you to second guess exactly the kind of phrases that prospective customers will use.
Search engines are consistently changing the way that they read and rank websites. So search companies are needed to try and keep one step ahead of the game and keep you on top.
Therefore you need to have someone doing optimisation on your IT website regularly.
SEO for IT companies is a complex and constantly changing form of marketing to improve website ranking on search engines such as Yahoo, Google and Bing. Google is the dominant search engine since it is the default web browser loaded onto most smartphones and desktop computers.
The SEO process involves getting traffic to your website from the organic search results from the following search engines:
Each of these websites has it own formula (known as an algorithm) to rank all the IT websites in the UK.
It is broken down into 2 main areas:
All search engines use complex algorithms to rank websites based on how relevant they think it is to the user’s search query. These algorithms change several times a year as search engines evolve.
The quality of your website content is important, but not everything. The usability of your site and the amount of backlinks your website has from trustworthy sites can all help to increase your site’s visibility and help you rank higher on the search engine results page (SERPS).
The load speed of your website also now is considered as part of the mix.
The hosting of your website is important (which effects page load speed).
Your social presence is another factor that effect where your appear on the web. When social media landed, platforms like Facebook were disregarded. Since most of us use social media most days, the search engines take a big interest in your ‘social media footprint’.
Users who have made a relevant search are more likely to click on your website, interact with your brand and make a purchase. If your website gets people returning, this is also taken into account (news websites for example have returning visitors).
Many technology companies have internal staff to handle their web services, however smaller ones need to use external agencies.
Some IT businesses do use external search companies as an extra resource (for link building, blogging, social media etc.) for one off projects of overload work.
Social media has quickly become a big part of the marketing mix and can be used as a terrific optimisation tool, if used correctly.
It is advised for you to use SEO companies with technology experience for any development work. They have a better idea of the industry, how to go about creating a good online footprint and developing the IT companies web strategy.
Optimisation plays a vital part of the IT marketing strategy. As the web becomes more and more competitive, even more so.
You need to stand out to your customers, for the to see you regularly and not forget you to one of your competitors.
Choosing a marketing company to handle the SEO for your IT company can be a challenge. There are hundreds of SEO companies around the UK, thousands in fact, and all charge differently.
SEO prices do vary a lot; some optimisation companies charge very modest fees, some very hefty fees.
Generally the more expensive the fees, the better the search company. However the industry is full of cowboys that we can help you avoid.
For advice about search, just fill in the form.
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