Could Your Healthcare Website Benefit With Search Engine Optimisation Support?If your healthcare company needs more website visibility and could do with some optimisation support, then you are best talking to SEO companies that know and understand SEO for healthcare websites.
For free advice and quotes from optimisation companies that have healthcare marketing experience, just fill in the form opposite.
SEO for healthcare companies is a complex and constantly changing form of marketing to improve website ranking on search engines such as Yahoo, Bing and Ask. Google is the dominant search engine since it is the web browser that is loaded onto most websites and smartphones.
The process involves getting traffic to your website from the main UK search engines:
Each of these search engines use a different formula (known as a website algorithm) to rank all UK healthcare websites, which changes throughout the year.
SEO is very much an unknown, since each of the search engines keeps its formula for ranking healthcare websites a secret. The best guess is that SEO broken down into 2 main areas:
All search engines use complex algorithms to rank all healthcare websites based on how relevant they think it is to the user’s search query. These algorithms change several times a year as search engines evolve.
The quality of your website content is important, but not everything. The usability of your site and the amount of backlinks your website has from trustworthy sites can all help to increase your site’s visibility and help you rank higher on the search engine results page (SERPS).
The load speed of your website also now is considered as part of the mix.
The hosting of your website is important (which effects page load speed).
Your social presence is another factor that effect where your appear on the web. When social media landed, sites like Facebook were disregarded. In the following years, social media is taken into account big time!
Users who have made a relevant search are more likely to click on your website, interact with your brand and make a purchase. If your website gets people returning, this is also taken into account (news websites for example have returning visitors).
The sector is growing, despite fluctuations in budgets many healthcare businesses are finding that more business is coming from the internet.
As such, there is the need to ensure that healthcare websites appear high on internet searches and for relevant keyword. As the NHS expands with the boom in population numbers, so too does the need to stand out online and be found.
We have put together a useful article on the difference between SEO & social media marketing, which may be helpful.
SEO prices are dependent on the amount of work that is required and how much time is invested into the optimisation work each month.
Many companies will use a search engine optimisation agency to do a little work here and there (little and often) whether it is updating the website or doing offsite SEO work.
There are two types of optimisation (onsite and offsite) and each is needed in order to get a balance that search engines like.
SEO for healthcare companies is no different, both onsite and offsite search are needed. We do advise talking to specialists about getting healthcare websites set up on search engines.
For businesses in the healthcare sector, it is advised to use an agency that has experience of the medical market.
As there are thousands of SEO agencies around the UK, it only makes sense to use one that knows your market.
An optimisation company that has done healthcare marketing will be the best one to choose as they know the healthcare industry.
Choosing a marketing company to handle the SEO for your healthcare company can be a challenge. All website optimisation agencies set their own fees, so rates will vary significantly.
Larger SEO companies charge more as they have higher staff costs, higher office costs and higher profit margins, but are not necessarily better at doing SEO. This is where we aim to help, by helping you find the ‘right’ SEO company for your healthcare company.
If you would like some advice or quotes from local SEO companies that have experience in doing website optimisation for healthcare companies, just fill in the form above.
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