SEO for fitness companies is very important. Any fitness company that is selling, advising, promoting needs to use optimisation.
SEO is all about getting a fitness website higher on web searches.
For example, if a fitness center in Swansea used optimisation services, they would aim to get onto page 1 on search engines for when people search ‘fitness clubs in Swansea’ or ‘gym’s in Swansea’.
The internet is a very large place, with billions of websites all competing to get onto page 1; for fitness and health related searches in the UK there are thousands of companies competing.
For this reason, search is essential in order that fitness websites are visited by potential customers.
SEO stands for “search engine optimisation.” In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for:
The better visibility your pages have in search results, the more likely you are to be found and clicked on. Ultimately, the goal of search engine optimisation is to help attract website visitors who will become customers, clients or an audience that keeps coming back.
There is no rule book when it comes to SEO, since each of the search engines have their own algorithms known only to them. As such, doing SEO effectively is difficult. What works today may not work tomorrow.
What most SEO companies agree on is that content is king. Your website content is really what makes your website stand out in the fitness industry.
The search engines will look at each of your web pages, what the title of the page is and what search terms stand out in order to rank it correctly.
Writing good website content is a skill, often delegated to a website copywriter who can turn a fitness page into a fitness page that appears on page 1 due to how it is written.
Using videos on your website is good for SEO, as most of us have watched fitness videos on TikTok or YouTube in order to brush up on our workout techniques.
Since the first social media websites appeared in the early 2000’s the search engines have paid a lot of attention to them due to the millions of visits they receive each day as well as the amount of time people spend on them.
These are two things that search engines look for with your fitness website, how many people visit it and how long they stay on it.
The search engines do monitor your ‘social footprint’, how many people are tweeting about you or commenting on your videos?
Social media marketing is very new, and is still evolving, but there is a different between SEO & social media marketing.
In the UK there are thousands of SEO companies offer search engine optimisation services.
There are even more website optimisation companies outside of the UK (USA, India etc.) offering link building, onsite optimisation and cheap SEO services.
The problem that many fitness companies face is who to choose. As there are so many so called ‘experts’ that can provide guaranteed results. One consideration when choosing an SEO company for a fitness website is their experience.
Do they know anything about fitness marketing and have they got current clients that are in the sector? Every optimisation company is going to have their own track record of industry experience. This could be for retail websites, farming, travel etc.
Companies like Les Mills, Lifetime Fitness are leading companies within the fitness sector. Looking through an optimisation companies portfolio is not just the only thing to do. As agencies can claim anything on their websites, but getting assurances is necessary.
Meeting with the agency is wise, so you know they are what they claim on their website. Do have offices, and not working from home? Are they credible?
Another consideration is paid advertising. PPC for fitness websites is a quick way to generate internet traffic (as SEO does take time).
Talk to some of their current clients which will give an idea of how effective they are. Are they generating results and producing a ROI?
All search companies set their own rates, there are not standard rates for optimisation. Different agencies charge different prices, mostly down to their profit margins.
Choosing a marketing company is not an easy job, as there are thousands in the UK to choose from
Generally the larger the agency, the more that they charge. As they have higher costs, more staff to employ etc.
Shopping around and comparing SEO prices is part of our society and can be done for anything. Cars, insurance, food, clothes, and optimisation services.
As long as you are comparing quotes from SEO companies that have fitness experience. For free advice and quotes on SEO for fitness companies, just fill in the form above.
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