Would Search Engine Optimisation Help Your Website?Web optimisation will increase the visibility of your financial website, but you need to talk to an SEO agency that has experience in doing SEO for financial companies.
Just fill in the form opposite to get free advice and quotes from search engine optimisation companies that know about financial marketing.
SEO for financial companies is a complex and constantly changing form of marketing to improve website ranking on search engines such as Yahoo, Bing and Ask. Google is the dominant search engine since it is the web browser that is loaded onto most websites and smartphones.
The process involves getting traffic to your website from the main UK search engines:
Each of these search engines use a different formula (known as a website algorithm) to rank all UK financial websites, which changes throughout the year.
SEO is very much an unknown, since each of the search engines keeps its formula for ranking all UK financial websites a secret. The best guess is that SEO broken down into 2 main areas:
All search engines use complex algorithms to rank all financial websites based on how relevant they think it is to the user’s search query. These algorithms change several times a year as search engines evolve.
The quality of your website content is important, but not everything. The usability of your site and the amount of backlinks your website has from trustworthy sites can all help to increase your site’s visibility and help you rank higher on the search engine results page (SERPS).
The load speed of your website also now is considered as part of the mix.
The hosting of your website is important (which effects page load speed).
Your social presence is another factor that effect where your appear on the web. When social media landed, sites like Facebook were disregarded. In the following years, social media is taken into account big time!
Users who have made a relevant search are more likely to click on your website, interact with your brand and make a purchase. If your website gets people returning, this is also taken into account (news websites for example have returning visitors).
The sector is very wide, diverse and highly competitive, certainly during times of recession financial businesses are under pressure to produce results.
More people around the UK have less disposable income, and those that do have money are being cautious with it; making the financial sector a difficult one.
It is vitally important and since all web users use different combinations of ‘search phrases’ or ‘keywords‘ in order to find something, financial companies do need to consider how they wish to be found.
The main issue for financial companies is the fact that the industry is so competitive.
The big players in the industry that are doing large amounts of advertising, paid internet sponsorship make things hard.
Optimisation (search engine optimisation) is all about being found on the internet; if someone types in a specific key phrase, a website with good search will come up to the top of the results over others.
This is mainly to do with backlinks and other websites that point to that site, the more relevant links a website has, the more popular it will be (and the higher it will be displayed in search results).
For any financial company, the problem exists on which search engine optimisation company to choose; there are thousands of SEO companies around the UK, selecting one is hard.
Not all search companies are good, they may be good at sales and good at convincing you they are good, but not skilled in SEO for financial companies.
Some companies make claims about ‘we are the number 1 rated SEO company’ or ‘we are a Google Approved Supplier’.
The best advice would be to select an optimisation company that knows the financial industry and has experience in doing marketing for financial companies.
One that has worked in the industry before and knows how it works. If the optimisation company knows the financial market, knows your competitors, they will have a better understanding of how to get optimum results.
Looking through an SEO companies portfolio should give you a feel for the kind of financial firms they have worked for in the past. But meeting them should give a better feel for what they are like to work with.
We are living in an increasingly distant world, with businesses opting for e-mail contact rather than meetings, as it saves time and takes the personality out of a relationship.
Virtual assistants and video conferencing are replacing the personal contact, even in offices, receptionists are becoming more rare as companies are relying more on technology.
A meeting is wise, not just to suss out what the search company are like, and get to know them. But in ensuring that they are all that they claim on their website as some companies can embellish on their size, experience etc.
If possible, choosing a local optimisation company is good, as review meetings can be arranged.
Meetings give a good chance to consider results and if the search company is performing or just wasting your money.
We live in a world of price comparison, as most businesses are struggling with survival in the UK economy, getting a good price is becoming more important than ever.
Choosing a marketing company to handle SEO for your financial company can be challenging. Finding a good search engine optimisation company that can produce results is important, by overpaying is not wise, as you are just adding to someone’s holiday fund.
Bear in mind that all website optimisation companies are private companies are in business to produce profit.
The need therefore to shop around is a wise one so that you do not pay someone 30% or 40% than you need.
For free advice and quotes from SEO companies for the financial industry, just fill in the form above.
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