If your engineering website is not getting enough visitors, then website optimisation is what you need.
We feel you are best talking to an optimisation agency that knows about SEO for engineering companies websites.
Just fill out the form opposite to get free advice and quotes from SEO companies that know about search for this sector.
There are tens of thousands of engineering companies around the UK and millions around the world that are vying for UK business.
The reason that UK engineering companies are so few is due to the decline in UK manufacturing. Many overseas governments have subsidised their manufacturing industries (such as China) in order to make them 3-4 times cheaper than the UK.
Leading to a decline in our manufacturing industries. Brexit has not helped either.
SEO for engineering companies is a complex and constantly changing form of marketing to improve website ranking on search engines such as Yahoo, Bing and Ask. Google is the dominant search engine since it is the web browser that is loaded onto most websites and smartphones.
The process involves getting traffic to your website from the main UK search engines:
Each of these search engines use a different formula (known as a website algorithm) to rank all UK engineering websites, which changes throughout the year.
SEO is very much an unknown, since each of the search engines keeps its formula for ranking engineering websites a secret. The best guess is that SEO broken down into 2 main areas:
All search engines use complex algorithms to rank all engineering websites based on how relevant they think it is to the user’s search query. These algorithms change several times a year as search engines evolve.
The quality of your website content is important, but not everything. The usability of your site and the amount of backlinks your website has from trustworthy sites can all help to increase your site’s visibility and help you rank higher on the search engine results page (SERPS).
The load speed of your website also now is considered as part of the mix.
The hosting of your website is important (which effects page load speed).
Your social presence is another factor that effect where your appear on the web. When social media landed, sites like Facebook were disregarded. In the following years, social media is taken into account big time!
Users who have made a relevant search are more likely to click on your website, interact with your brand and make a purchase. If your website gets people returning, this is also taken into account (news websites for example have returning visitors).
The reason that UK engineering companies need optimisation is because there are so many engineering companies that are battling for a position on page 1 of Google.
SEO is all about popularity, the website that has the most links (votes) to them is the winner.
Engineering companies would employ an optimisation company in order to get them these votes (from all over the world) and ensure that search engines rank them higher than their competitors.
From the many thousands of SEO companies around the UK, choosing one that has a background of SEO for engineering companies is very wise.
Not all agencies have engineering marketing experience. We can help you get quotes from local agencies that know your sector.
Choosing a marketing company to handle your SEO can be a challenge, as there are so many SEO companies in the UK to choose from.
SEO prices for vary from agency to agency; generally the smaller the search company, the less they charge due to their overheads, office size, and staff costs.
SEO company costs vary massively from freelancers to large agencies in London.
Good optimisation companies are in demand, as there are so many that just do not understand it. Therefore the more ‘expert’ an agency is, the higher they can charge for their services.
For advice about digital marketing for engineering websites, just fill in the form.