Compare Quotes On Search Engine Optimisation For Architectural WebsitesIf your architectural practice is not getting enough website visitors, why not talk to local SEO companies that do SEO for architects?
There are thousands of SEO companies in the UK, from freelancers that work from home, to global SEO companies in London that work with global brands.
The challenge with SEO is that there is no rule book, no SEO company knows exactly how to do SEO, since the search engines keep their ranking of all architectural websites in the UK a closely guarded secret.
Just fill in the form to get free quotes and advice from expert agencies that do SEO for architects websites.
SEO for Architects companies is a complex and constantly changing form of marketing to improve website ranking on search engines such as Yahoo, Bing and Ask. Google is the dominant search engine since it is the web browser that is loaded onto most websites and smartphones.
The process involves getting traffic to your website from the main UK search engines:
Each of these search engines use a different formula (known as a website algorithm) to rank all UK architects websites, which changes throughout the year.
SEO is very much an unknown, since each of the search engines keeps its formula for ranking architects websites a secret. The best guess is that SEO broken down into 2 main areas:
All search engines use complex algorithms to rank all architects websites based on how relevant they think it is to the user’s search query. These algorithms change several times a year as search engines evolve.
The quality of your website content is important, but not everything. The usability of your site and the amount of backlinks your website has from trustworthy sites can all help to increase your site’s visibility and help you rank higher on the search engine results page (SERPS).
The load speed of your website also now is considered as part of the mix.
The hosting of your website is important (which effects page load speed).
Your social presence is another factor that effect where your appear on the web. When social media landed, sites like Facebook were disregarded. In the following years, social media is taken into account big time!
Users who have made a relevant search are more likely to click on your website, interact with your brand and make an enquiry. If your website gets people returning, this is also taken into account (news websites for example have returning visitors).
The UK has thousands of architects, ranging from the large architects (such as Fosters & Partners) down to a freelancer that works from home many linked to RIBA. As such the competition is high for internet position.
The large architectural practices will get SEO for architects websites as a matter of course.
Architects only have a few search phrases/keywords they wish to be found for (‘architect’, ‘architects in London’ etc.). So the race is on as to who can get onto page 1 for their specific chosen keywords and ensure that they stay there.
Generally it is the larger companies that have bigger budgets for optimisation work, but the internet is a fickle place.
Key in ‘architect’ into a search engine and the first page is a variety of results from ‘Wikipedia’, architects courses, architects clubs and a couple of random architectural practices. Therefore the need for architects to go after more specific keywords/search phrases is required.
SEO for architects is all about being found on the internet locally. A website that has a high number of ‘natural visitors’ and is a great way for the website for the architect to be successful.
Architects face the difficulty that there are tens of thousands of SEO companies around. Many based in the UK offering ‘award winning services’ and many overseas (in India, USA etc.) that are offering ‘cheap SEO.
SEO is not a service that can be rushed into, it can take time, hard work and trust. For architects, it is wise to use a local search company, and preferably one that knows about marketing for architects.
SEO for architects does require a level of knowledge about the architectural sector. Knowledge of who the key players are, how the architectural sector is made up, and what the competitors are doing.
Meeting up with an search engine optimisation company is not exactly necessary, however will be helpful in the flow of understanding.
Many search companies like to work at a distance, so they can squeeze in more clients. However architects need to get value for money therefore pushing for a meeting will ensure that more focus is given.
When meeting an optimisation agency, talking through what SEO for architects they have done before can be done.
Choosing a marketing company to handle the SEO for your architect is a challenge, as there are so many SEO companies in the UK. All optimisation companies are privately owned businesses, set up to serve clients, but primarily to grow and generate profits.
The directors want nice cars, houses, holidays, lots of staff and nice offices; this is all paid for from the profits that they generate from optimisation work.
Just because the agency claims to be google approved does not mean they can generate you the results you need. For this reason, shopping around and comparing SEO prices is necessary in order to avoid overpaying someone and adding to their profit margins.
Finding a good search company that can achieve results quickly is important, and getting it for the best price possible is even better.
For free advice and quotes from search companies that can offer SEO for architects, just fill in the form above.
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