SEO For Accountants

Compare Quotes On SEO For Your Accountancy Firm

With over 2,000 SEO agencies in the UK to choose from, finding one that has experience in working with accountants can be hard.

Do you go with the top result, since they are at the top then they must be the best SEO company for your accounting firm?

This is not how the internet works.

Depending on where in the UK you are, you will get different results as search engines deliver you local results based on your location.  There may well be a splattering of SEO companies from the USA that have manipulated the search results.

Do you go with a recommendation, or a family member?

Choosing a marketing company is not easy, as there is no benchmark as such to compare one over another.

We want to advise you comparing quotes from local SEO agencies to find the best one for your accountancy firm.  It is not about finding the cheapest SEO company, but the one that can get you onto page 1 of the search results the quickest. 

We can help your accountancy firm solve that problem as we know hundreds of SEO agencies that offer SEO for accountants.

Just fill in the form to get quotes on SEO for accountants. 

Why Do You Need To Use Website Optimisation

Your website is your shop window, it is what makes you different to all the other accountancy practices locally.

There are thousands of accountants around the UK, so being found by your potential customers is very hard. 

Bearing in mind that web searches also bring up search results such as ‘accounting software’ or ‘accountancy courses’ this only adds to the problem for your website being found on local or national internet searches.

Certainly the job market is one that seems to dominate search results.

Most accountants tend to work with clients that are local/semi-local so that meetings are fairly simple to arrange in order to run through the annual accounts or have review meetings etc. 

For this reason, accountants need to have their websites appearing for local searches (‘accountants in Solihul’ for example) and not being lost in the sea of websites that there are on the web.

What Is Needed For Your SEO?

With every accountant, there are two things to consider when it comes to SEO, onsite SEO and offsite SEO.

• Onsite SEO – Your keywords on each page are important as is making sure no two pages are in competition with another.  Your page description and page title is part of your onsite SEO.  Thin content was part of the Google Panda update, so making sure each of your web pages has sufficient content, generally more than 800 words.  Page load speed is important, and part of the ‘Technical SEO’.  How many internal links and external links are on each page, and are they relevant.
• Offsite SEO – This is known as ‘link building’ as it is about how many websites are linking to yours.  How relevant are those websites and how much authority do they offer.  Are people talking about you on social media?  What is your social media footprint like?

An SEO agency should help your accounting website with each of these.  The different search engines are regularly updating their search algorithm, but the heart of it is that the quality of your website.  How relevant is your website content?  Is your website updated regularly? 

How Long Will SEO Take?

This is a popular question, how long will it take the SEO company to get my accountancy website onto page 1?

SEO is not an overnight process, it can take months or even years, due to the competition in the financial sector.

This depends on a number of factors:

• Are you a brand new accountant – If you are new, you are starting from scratch.  The search engines do not know you and you will need to start at the bottom of the search results and work you way up.
• Where are you based – If you are based in London, you are competing against hundreds (or thousands) of other accounting firms.
• How much work is needed – If you are an accountant in London, it will take a time and money to get your accounting firm onto page 1 of the search results.
• What is your budget – SEO can cost anything from £200 a month to £5,000 depending on how much time you want the SEO agency to invest into working on your website.

Choosing An SEO Expert For Your Website

Choosing an SEO expert that knows the accounting sector is wise.  From the many thousands of search engine optimisation companies that there are around the UK, it is strongly advised for accountants to select an SEO agency with finance industry experience.  Not all SEO companies have worked with accountants in the past, very few in fact.

One that knows about marketing for accountants and has done SEO for accountants before (successfully). Many SEO companies claim ‘UK’s top SEO company’ or similar claims, making choosing a suitable optimisation agency difficult.  

However selecting one that has done SEO for accountants (successfully) in the past is possibly the best way to find the right website optimisation partner.  Many go for ‘we are a ‘Google preferred supplier’ but this is no guarantee of them generating you results.

Compare Multiple SEO Quotes

Shopping around and comparing SEO quotes is something that is important in today’s world.  Web optimisation companies are all profit making.  They need to pay for staff, houses, holidays, cars etc.  It is necessary to ensure value for money.  SEO prices vary considerably.

Website optimisation is a hard thing to qualify, it takes time and hard work; but getting value for money is also very important.

Comparing quotes from 3-4 optimisation companies that have done SEO for accountants in the past should provide the best one for doing search work.  

All SEO companies set their own fees, so it is essential to compare quotes. For free advice and quotes from website optimisation agencies for your accounting firm, just fill in the form above.

Further Articles