There are over 20 SEO agencies in Peterborough ranging in size and experience. Freelancers working from home, small agencies and full service agencies that offer SEO along with other marketing services.
There are also many web designers in Peterborough that also offer SEO.
This causes the problem of who you choose? A freelancer, who may be cheaper than a larger agency? A larger agency that has resources and experience?
This is where we at Marketing Quotes come in, to get you a few quotes from local SEO companies in Peterborough that know your sector.
SEO is broken down into two parts, onsite SEO and offsite SEO, both work hand in hand and is a journey that never has an end.
What content is on your website, how many words are on each of your pages, are your page titles as they should be?
Is new content being added regularly, search engines like to see websites that are growing and being developed rather than ones that are static.
Does your website have any videos, are these videos unique or taken from Youtube?
Search engines like unique content, not content that is duplicated from other websites.
SEO companies in Peterborough can help with onsite SEO, but much of it you can do yourself.
This is really something that only SEO agencies in Peterborough know about, if it was out there in the wide world, then we would all do it to get our websites onto page 1 of search engines.
Link building is perhaps the main way to boost your offsite SEO. How many other websites connect to yours, and how ‘popular’ are those websites?
If you get a link from Wikipedia, BBC, a news website, then this is considered to be a gold star as far as SEO is concerned.
Getting new links regularly is what offsite SEO is really about
Talking to SEO agencies in Peterborough about offside SEO will give you more information.
How established is the agency? Are they a new agency that has just set up?
Since the search engines are continually updating their algorithm, experience is important if you want to climb the search rankings.
Industry experience also is important we feel. How well do the agency know your industry and the trends? Do they know your competitors?
If they know your sector, products/services, they will have a better idea of the kind of keywords that you need to rank for in order to get more website visitors.
Many marketing companies in the UK make big claims on their websites. We are the UK’s top SEO company. We are a Google Partner agency. We have won multiple awards.
A meeting gives you a chance to chat through any claims on their website, to see if they are as good as they claim to be, or if it is just marketing hype.
A meeting gives you a chance to put together a marketing strategy, a plan of attack on how you are going to quickly rank for your core keywords.
Link building is part of the optimisation mix, but it does involve quite a number of things. You cannot just have any links, they need to be relevant and have page authority.
Social media plays a big part of how your website ranks. A meeting gives you a chance to discuss what kind of social media ‘tweets’ you can do, how to engage with people on social media sites like Twitter, Facebook etc.
Review meetings are also helpful. Optimisation does take time, quite a lot of time if you are in a competitive sector such as insurance or marketing.
We have put together some SEO advice if you wanted to know more about what is involved.
The world of search engine optimisation is constantly changing. What worked yesterday will most likely not work tomorrow.
Search engines are constantly updating their algorithm to deliver the best results. They introduced local search recently to deliver local results, however many websites get around this somehow.
Have you ever noticed when you search for something locally, the top result is based in the USA? It is for this reason the search engines update their algorithm, to give you what you are looking for.
Talking to a few SEO companies in Peterborough should confirm this as they have found themselves trying to rank their own websites.
The best thing you can do is to create quality content. This is what search engines like, quality relevant content.
Since all marketing companies set their own rates, SEO prices will vary considerably. Generally larger agencies charge more than smaller ones as they have higher running costs and higher profit margins.
The more competitive the sector you are in, and the more keywords you want to rank for, the more SEO work will need to be done. Choosing a marketing company is always going to be a challenge.
With website optimisation, you do not necessarily get what you pay for. The more expensive agency will not necessarily get you the best results.
For this reason, we do advise shopping around and comparing quotes.
We are not saying to go with the cheapest agency, marketing cannot be compared in the same way as car insurance.
As above, we do feel that a few factors need to be considered, along with chemistry. Do you trust the agency, do they appear open and up front?
We want to help you find the best agency, the right agency for your business.
Just fill in the form to get free quotes from local SEO companies in Peterborough that know your industry sector.