There are over 20 SEO companies in and around Lincoln. Many of these are freelancers working from home, or smaller agencies. There are in addition around 20 marketing companies in Lincoln that offer website optimisation as part of a broader range of marketing services.
The challenge however is finding the ‘right’ SEO agency for your particular business.
Does location affect SEO? Can you not use an SEO company in London, or China?
What about costs, is a smaller agency cheaper, or should you go with the most expensive (as you do get what you pay for don’t you?)?
These are questions you will be considering, and where we at Marketing Quotes can help. Just fill in the form to get quotes from a few local SEO companies in Lincoln that know your industry sector.
SEO stands for search engine optimisation, which is the process of ‘optimising’ your website so that the search engines can index it. Once a new website is launched, it needs to be found and ranked by the search engines.
The search engines do not know your website, what it is that you do, where you are based in the world and that is what SEO does.
The main reason companies want to use SEO is to get onto page 1 for your search terms locally or even nationally.
However all the various search engines rank websites based on a different formula or ‘algorithm’ which changes several times throughout the year as it is updated and rolled out. This is why everyones website fluctuates on the search results from time to time as the algorithm changes.
Website optimisation can be broken down into two parts:
There is no rule book when it comes to website optimisation, since the algorithm of the various search engines is known only to them.
The benefit of using a local SEO company in Lincoln is that you can meet with them and chat through your needs. You can look at your analytics together to see what your current rankings are like and where your web traffic is currently coming from. You can also look at search console together to see if there are any issues on your site that prevent Google’s spiders crawling and indexing it.
This can be done at a distance, however we are sure you will feel more comfortable sitting down together to ensure the agency fully understand your website and what you require.
A meeting also gives you chance to meet the team, meet your point of contact, and see their offices.
How well established is the agency, have they been running for years, or are they a start up?
Most SEO agencies have a varied client base, working in a variety of sectors. However have they worked in your industry before, do they know your market, who your competitors are?
If you are a building firm, you want the agency to know about SEO for builders. Choosing an SEO company that has no knowledge of the building industry is unwise.
Some SEO companies do have a particular industry knowledge, which is something we feel it important. This can be discussed at the meeting, to give you confidence they are the ‘right’ agency for your particular business.
Choosing a marketing company to handle your website optimisation is not easy, as there are so many to choose from.
All SEO companies are independent, and therefore set their own prices. For this reason, SEO prices will vary considerably from agency to agency. One agency may charge £100 a month, another agency £5,000. For this reason, shopping around and comparing quotes is necessary.
Another thing to consider is what you specifically need.
Some SEO work is off of your website, things like link building, press releases etc.
Some SEO work is done on your website, things like creating new content, blogging or tweeting your meta content to ensure it is SEO friendly. We have put together some blogging tips which may be helpful.
Perhaps some design work is needed on your website, so using a website designer in Lincoln that also offers SEO work could be a wise choice.
We want to help you find the ‘right’ SEO agency for your business. This does not necessarily mean finding you the cheapest agency. SEO is not like car insurance, the cheapest is not the best; however neither is the most expensive. With marketing you do not get what you pay for.
We feel finding the right agency is a mixture or price, industry experience, technical experience and chemistry (do you feel comfortable with them).
Just fill in the form and we will help you get a few quotes from local SEO companies in Lincoln that know your industry sector.