There are over 500 SEO agencies in Kent, as well as many website design companies in Kent that also offer SEO in addition to their design services.
The University of Kent produces new ‘marketeers’ each year who either join existing agencies, or start their own marketing companies.
The challenge you face is finding the best agency, the one that will quickly get you onto page 1 of the search engines for your specific keywords. The problem is many agencies claim to be the ‘top SEO company in the UK’, so how do you distinguish?
This is where we at Marketing Quotes aim to help, by getting you quotes from a few SEO companies in Kent that know your industry sector.
Just fill in the form and let us help you.
SEO or search engine optimisation is the process of getting you ranked on the main search engines and the process of working on getting your website onto page 1 for your particular search terms or keywords.
When you think of search engines you think of Google, and since 90% of searches are made on Google, this is possibly why. The main reason is because most smartphones and desktops set Google as their default browser, but there are others:
Each search engine ranks websites in Kent in a different way according to their formula (or algorithm).
The issue is that none of the search engines reveal how they rank websites, meaning that SEO is a bit of an unknown mystery.
For this reason, choosing an SEO company in Kent does need to be done with care. Not saying that none of them know what they are doing, but a lot of SEO is best guesswork.
It is thought that your website content is perhaps the most important thing that search engines look at. It has been said for many years, that ‘content is king’. But there is more to it than that.
Link building is thought by many to be the main factor at the heart of SEO. Getting lots of links pointing to your website and in particular links from high authority websites (such as the BBC or Wikipedia).
When selecting an SEO agency in Kent, looking at their experience is important.
How long have they been running as an agency, are they a startup or are they well established with years of experience?
How well do they know about Google’s changing algorithm, do they have their finger on the pulse?
What work needs to be done on your website? Many say that ‘content is king’, will they be producing new pages or will you?
How active are you on social media websites like Linkedin and Twitter? A big part of SEO these days is led by social media websites, will they have this involved in your campaign?
What about sector experience, have they worked with companies like yours in the past? Do they really understand your business well, or are you ‘just another client’ for them?
These are all things you need to consider when choosing an SEO agency in Kent.
A meeting gives you chance to discuss some of the points above, and to see why they are the UK’s number 1 SEO agency.
You can have a look around their offices (make sure they are not working out of their bedroom), meet the staff and see if you have chemistry with them. Chemistry is a big part of marketing. Do you trust them, do you have peace of mind that they know their craft?
You can discuss an SEO strategy with them and put KPI’s in place (key performance indicators).
You can discuss timescales, since SEO does take time, it is not instant, but how long will it take them to get you where you want to go. You do need to climb up the search engines, so looking at your analytics account together to see how much work is needed.
A review meeting is also wise, after 3-6 months, to look at how they are getting on and if you are seeing any results for your investment.
All marketing agencies in Kent are independent, therefore each will charge a different amount per month based on their overheads, staff costs and profit margins.
For this reason, it is wise to shop around and compare quotes since SEO prices do vary considerably. Choosing a marketing company is a challenging process, as there are so many to choose from.
With SEO, you do not get what you pay for, the most expensive agency is not necessarily the best. However going with the cheapest agency is unwise, as they may not be as experienced or knowledgable.
Considering the points we have looked at above, we at Marketing Quotes feel you should be able to find the ‘right’ agency for your business.
A local SEO agency in Kent that has a proven track record would be good to talk to. An agency that is not charging you an arm and a leg each month is also good. Having performance targets is also wise, to ensure they are making progress you are happy with.
Just fill in the form and let us help you find the best SEO company in Kent for your business.