PR For Schools

PR For SchoolsGet Public Relations Coverage For Your School

PR for schools is very important, bot for promotion, and also for communicating with the mainstream media.  

We always advise on talking with a local PR company, that has experience in the education sector.  This way they will know the areas of PR support you need as a school and correctly represent you.

Just fill in the form to talk with 5 local public relations companies that work in the education sector.

What Is Public Relations?

At its core, public relations is about building and maintaining a positive reputation for your brand.  The competitive edge gained from a strong brand image can be invaluable to distinguish your business from your competitors.  

A PR company will work alongside other parts of your marketing to complement it.

Public relations attempts to create and maintain a positive impression of your business to anyone who comes into contact with it.

Why Would You Need Public Relations?

Schools use PR agencies for a variety of reasons.  

It could be for promotion, to encourage new student registrations, or for crisis PR prevention.  If there have been issues with drugs or bullying, or maybe to react to changes in Ofsted.  

There are a variety of reasons that you would benefit from media support.

This is why many schools choose to talk to an experienced PR agency that knows the education sector.  If the agency has had dealings with the department of education, this will be very beneficial.

Services A PR Agency Offers

A good PR agency will offer a wide range of services to protect and enhance your reputation, and many now offer this online as well as offline.

Services include:

  • Reputation and brand management
  • Media relations
  • Crisis control PR is used by companies and celebrities
  • Writing and distributing media releases, newsletters and white papers to sites like Newswire.
  • Copywriting
  • Finding and planning events and conferences
  • Market research
  • SEO, social media & blogger outreach

Specify what services you need and local agencies who offer those services will give you the advice you need.

Discuss doing a PR stunt to catapult you into the media spotlight, done right PR stunts can be marketing gold dust for your business.

Another thing to consider is, do you have a PR brief available, or objectives you with to achieve?

How Much Would Public Relations Coverage Cost?

Prices vary, mainly on the basis of the kind of campaign that each school needs, why they need it, and for how long it might run for.  Also, each PR agency has their own fee structure with different profit margins, which also affects the PR prices.  

As all price comparison websites, we do encourage shopping around and comparing quotes.

Choosing A PR Agency For Your School

There are thousands of PR companies around the UK.  

But it is strongly recommended that you should select one that has experience in the education industry.  Have they done any marketing for schools in the past?  

If the agency already has a background in education, it should result in a better campaign that produces quicker results.

Using a PR company that has a strong background in PR for banks (or another sector) just does not make logical sense.

Compare Multiple Quotes On Public Relations

It is wise to compare a few agencies before deciding on who to use.  

All PR companies are privately owned, with different staff costs, running costs and profit margins.  All PR agencies set their own fees, therefore PR prices will vary considerably.

With public relations, you do not get what you pay for.  The most expensive PR company in the UK does not make them the best.

Just fill in the form with details of what you are looking for; we will find suitable PR agencies who will provide free advice and quotes.

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