Get Public Relations And Media Support For Your NurseryPR for Nurseries is used both for marketing and for handling media attention, to raise your profile locally and nationally.
There are over 27,000 nurseries in the UK, so standing out is important, for the right reasons.
Why should parents choose your nursery over any of the others in the local area, what makes your nursery better. The is what public relations is for, to say why you are better, what sets you apart. Have you won any awards, or been recommended by a prominent figure?
Nurseries do not employ their own public relations staff, so using an external PR agency is necessary. The government is aware of the need of childcare, especially for families that are financially struggling.
Working parents sometimes struggle as the money they earn does not cover childcare costs, so there is a challenge involved.
The difficulty is finding a PR agency that has experience in doing PR for nurseries and has a knowledge of the childcare sector.
Rather than spending time on Google going through the many PR agencies websites, let us do the hard work for you. Just fill in the form to get public relations advice from agencies that know the childcare industry.
Public relations has been around for around 100 years, and is all about communicating your story to the media, to gain media attention.
Since the internet landed back in 1983, PR has evolved, since it is not less about the printed word, and more about the digital world. Less people now read hard copy magazines than pre 1983, so digital PR is now more important as it has evolved over the last few decades.
Public Relations covers a number of goals for your nursery, some of which are:
Does your nursery have a history, does it have an exciting story? This is where PR can benefit your nursery, communicating this information via the local and national media.
You would certainly benefit greatly from local media coverage, as this acts as a very powerful marketing tool.
Most nurseries like yours work locally, attracting in children from the surrounding area. Therefore by doing a little local media on a regular basis, you will help to raise the profile of your nursery, and increase the exposure to parents locally.
Certainly as the competition grows, there is this need to stand out. Brand awareness for nurseries is important, as parents are very selective on where they send their children.
PR for nurseries can be a little tepid, sometimes with public relations, you need to spice things up a little bit, making things a little bit more exciting.
Consider the king or PR and Marketing, Richard Branson, he is know for doing PR stunts over the decades, and these can really be marketing gold dust to you if done right.
For nurseries, doing a PR stunt can be very effective. Having a playful character dressed up such as a Teletubby or something else that children will relate to. If you can invite the local media to a launch event or a seasonal event, this may well get you free media exposure.
There are hundreds of PR agencies around the UK but it is always wise to select one that has experience in doing work in the child care/education industry, and one that has a track record of success. There is no point talking to a public relations agency that has a track record of PR for banks or works in the medical sector.
Using a public relations agency that has experience of doing public relations for nurseries and childcare is essential. If they have worked with other nurseries, or childcare businesses, they will know the media since knowledge is power.
What you want is for the PR company to pick up the phone and talk to flesh and blood journalists.
They will know how and where to get you the best marketing exposure. If they know about marketing for nurseries, they are much better equipped to support you.
PR prices do vary based on the agency’s size, location and overheads. It is always good advice to get a few quotes and compare prices, whatever it is that you are looking for. As a price comparison website, we do encourage you to shop around and compare prices.
With public relations, you do not get what you pay for. The most expensive PR agency in the UK does not make them the best. However it is not all about comparing quotes to find the cheapest agency, but to find the ‘right’ PR company for your nursery.
Public relations for nurseries does need an experienced PR agency, but we want to help you get it at the best price.
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