PR For Marine Companies

PR For Marine CompaniesDoes Your Marine Business Need Media Support?

PR for marine companies is becoming very popular, as it is such an effective marketing tool.  

The problem is that with so many PR companies in the UK, finding the right one can be difficult.  

We do always advise that looking at agencies that do PR for marine companies is best.

Just fill in the form to get 5 quotes from local PR agencies that know the marine sector.

UK Marine Industry

The UK has always been boat orientated going back centuries, and even in today’s global world the UK industry is wide, diverse and flourishing.

There is wide variety of marine companies that fall into the industry:

  • Boat and pleasure boat builders like Fairline
  • Navigation Systems like Honeywell
  • Safety Systems
  • Equipment and Accessories
  • Communication Systems (GPS, Sonar etc.)

The marine industry is a very large and diverse one incorporating thousands of businesses.  

Marketing for marine companies needs continuity.

What Is Public Relations?

At its core, public relations is about building and maintaining a positive reputation for your brand.  The competitive edge gained from a strong brand image can be invaluable to distinguish your business from your competitors.  

A PR company will work alongside other parts of your marketing to complement it.

Public relations attempts to create and maintain a positive impression of your business to anyone who comes into contact with it.

Boat Building Industry

Despite the recession, many boat builders have found that business is good. 

Companies that manufacture pleasure yachts, and super yachts have found that orders are up.  

Media support can help boost boat sales, certainly in the recreational and service areas.  Particularly PR for marine companies, which is targeted to the marine media.

Yachts & Super Yachts

There is a huge demand for yachts and super yachts; as more and more millionaires are appearing, more people are looking into cruising and powerboats.  New and more creative designs of yachts are being produced and many bespoke and made to order.

Although most of the worlds super yachts are made overseas, due to lower manufacturing costs, there is still a market in the UK that the industry is trying to cater for.

Marine Based Public Relations Coverage

Due to the diversity of the industry, there is a lot to know and understand for PR agencies to effectively communicate your PR message.  

For this reason, using an agency that knows the sector, and has a competent understanding of the market, is essential for clear and concise communication.  

PR for marine companies needs marine industry experience.  

There is no point using a PR agency that has a strong background in doing PR for banks.

There are thousands of PR agencies distributed around the UK; but not many that have a knowledge and background of how this sector functions.

Services Boating PR Companies Can Offer

A good PR agency will offer a wide range of services to protect and enhance your reputation, and many now offer this online as well as offline.

Services include:

  • Reputation and brand management
  • Media relations
  • Crisis control PR is used by companies and celebrities
  • Writing and distributing media releases, newsletters and white papers to sites like Newswire.
  • Copywriting
  • Finding and planning events and conferences
  • Market research
  • SEO, social media & blogger outreach

Specify what services you need and local agencies who offer those services will give you the advice you need.

Discuss doing a PR stunt to catapult you into the media spotlight, done right PR stunts can be marketing gold dust for your business.

Another thing to consider is, do you have a PR brief available, or objectives you with to achieve?

Choosing A Public Relations Agency

PR prices do vary considerably, as a price comparison website we do encourage you to shop around and compare quotes.

Just fill in the form and we will help you get advice and quotes from media agencies that work in the boating world.  

As a price comparison website, we want to help you get the best PR agency, for the lowest price.

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