PR for IT companies is essential as the sector is growing and diversifying.
The issue is that with so many PR agencies in the UK, finding one with industry experience is difficult. We always advise that it is wise to talk to agencies that are experienced in doing public relations in this sector.
Just complete the form to get quotes from 5 local PR agencies that are experienced in doing PR for IT companies.
The IT sector is broad and diverse covering computer manufacture and supply to video games, IT infrastructure, IT manufacturing and supply. This sector has thousands of UK businesses within it and also many focused media channels. From top companies like EA games, to PCB manufacture.
Public relations is around 100 years old, tracing it’s roots back to the USA.
PR is all about communicating with the media, local or national, about developments in your company.
Do you have a new IT product or IT service you want potential customers to know about. Has there been a chance in your upper management? Was there a fire and you need to let customers know about any delays in shipment or disruption to services.
Crisis control PR can be used to set the public straight about any issues that have occurred, such as system downtime or a computer virus.
The main reason you want PR is to get ‘publicity’, get your name into the media so that you get more visitors to your website, more customers approaching you each week and selling more of your IT products/services.
Being involved in the IT industry it is advised that you work with a PR company that knows and works with the technology market, since knowledge is power.
This form of marketing is a central part to any IT marketing strategy, and highly advised for any industry business to consider and look into. The agencies will have established media contacts to ensure that you can get results quickly.
Also, IT experienced agencies will be able to use their specialist knowledge and understanding, to help you get into the right publications and to achieve the best returns for your money.
The UK has hundreds of public relations agencies that work in and around the IT sector; however it is advised that you work with a local agency wherever possible.
This gives you the ability to meet with them regularly, discuss how your campaign is going and what sort of results they have achieved for you.
In order for you to get the best out of your campaign it is advised that you meet with them regularly.
A meeting also gives you a chance about doing any PR stunts, to really get the media’s attention.
PR stunts are normally planned around events when you know the media are going to be present, and better still an event that is linked to the IT industry.
When executed right, PR stunts can be like marketing gold dust for your IT brand.
PR companies that know the IT and technology sector, may well be technologically more advanced that other PR companies, making them a better resource to lean on. Online PR is a big part of public relations, as so much these days is online.
Pretty much all PR these days is online, as we all pretty much rely on the internet for our day to day lives. However you want your PR company to talk to flesh and blood journalists about your story.
Prices for public relations support will vary from agency to agency, so it is advised to short list a few PR agencies that have sector experience and compare costs of what a campaign will cost. This way you will find the right agency, who provides the right campaign, for the right price.
As a price comparison website, we want to help you get the best PR agency for the lowest price. PR for IT companies does not need to be expensive, but it is necessary.