PR For Holiday Companies

PR For Holiday CompaniesGet Public Relations Support For Your Holiday Business

PR for holiday companies is essential in the busy and competitive holiday sector.  

The only issue is finding the right agency to support you, as there are hundreds of PR companies in the UK.  

We do advise talking with agencies that have a background in doing PR for holiday companies.  If they have worked in the holiday and travel sector in the past, then they are the ones to speak with.

Holiday companies come in all shapes and sizes, all ATOL protected.

Just fill in the form to get free advice and quotes from 5 local PR agencies that have experience in the travel industry.  The alternative is spending hours on Google trying to find a local agency.

What Is Public Relations

At its core, public relations is about building and maintaining a positive reputation for your brand.  The competitive edge gained from a strong brand image can be invaluable to distinguish your business from your competitors.  

A PR company will work alongside other parts of your marketing to complement it.

Public relations attempts to create and maintain a positive impression of your business to anyone who comes into contact with it.

How Would Media Support Help

Public relations is a big part of marketing for holiday companies.  

PR can be used differently by all businesses.  It could be to respond to media issues crisis PR, it could be simply for publicity and promotion, or it could be to launch the business to the media.  Public relations could be used for brand awareness, to remind the public of your brand.

How Much Would It Cost?

The cost will depend on different factors, such as:

  • What is it for  – publicity or crisis?
  • How long would the campaign be for?
  • Who are you targeting – local or  national?
  • What agency you select  – as all agencies have different rates and profit margins.
  • How much media coverage do you want?

If you are looking for a lot of media coverage, this will cost more that a few articles placed in the media, so it is really down to how aggressive you want the campaign to be.  This is something to discuss with a consultant at a meeting.  

Another thing to bear in mind is that PR prices do vary because of the agencies fees.  All PR companies set their own rates, so prices will vary greatly.

What Services Do PR Companies Offer?

A good PR agency will offer a wide range of services to protect and enhance your reputation, and many now offer this online as well as offline.

Services include:

  • Reputation and brand management
  • Media relations
  • Crisis control PR is used by many holiday companies
  • Writing and distributing press releases, newsletters and white papers to sites like Newswire.
  • Copywriting
  • Finding and planning events and conferences
  • Market research
  • SEO, social media & blogger outreach

Specify what services you need and local agencies who offer those services will give you the advice you need.

Discuss doing a PR stunt to catapult your holiday company into the media spotlight, done right PR stunts can be marketing gold dust for your business.

Another thing to consider is, do you have a PR brief available, or objectives you with to achieve?

How To Select A Public Relations Agency

The UK has thousands of PR companies, of varying sizes and varying experience. 

It is wise to select one that has experience in the holiday and travel industry.  Agencies that have a background in the sector will be better equipped to manage your campaign and should get you quicker results.

Compare Local Public Relations Quotes

PR costs will vary, so it is wise to compare a few different agencies to get a feel for their services and rates.  PR for holiday companies does not have to be expensive.  

As a price comparison website, we want to help you find the best PR agency for the lowest price.

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