PR for health spas is becoming more popular as the sector grows and competition grows. The issue is finding the right PR agency to support you. As there are hundreds of public relations agencies around the UK, selecting the right one is difficult and time consuming.
We always advise selecting agencies that have experience in doing PR for health spas. As well as having media contacts already in place, they know your market and your competitors. Marketing in the tourism and health sector is growing, so market knowledge is key.
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These retreats are quickly becoming very popular in today’s busy world. As business continues to take over our lives, the need to have a restful break is growing more important.
Many couples cannot take time off together for long periods of time, due to work commitments or family needs; therefore a short spa break is a popular option.
Having a few days of relaxation, pampering, massages, gym classes or just unwinding is what many can offer guests for a few days.
The hospitality standards council oversee the sector to ensure standards are met.
Public relations is all about getting your health spa media coverage, locally and nationally.
A press release can be submitted via an online press release website for around £100 to communicate newsworthy news about your health spa. This could be for a new service you have introduced, a new spa treatment or masseuse, a seasonal closure etc.
The best thing is getting your article featured in one of the leading health spa publications such as European Spa Magazine or Organic Spa Magazine, or better still the mainstream media.
Leading health spas like Champneys get lots of media attention due to good PR.
The health spa industry is growing quickly, both with larger hotel chains and leisure groups, but also smaller private companies.
Re-energising at private country houses is popular, offering 5 star service and luxurious country grounds, in a historic and prestigious setting. PR for health spas will make you stand out in this crowded sector.
There is the need to achieve good media attention and let your name become known in the sector. As the competition grows, so too does the need to stand out from the crowd. This is where the media can help, either locally, in terms perhaps of your county, or nationally.
PR stunts work well as they get you free media attention. Many PR companies have handled successful PR stunts in the past, which have been like marketing gold dust, achieving local and national media attention.
Talking to industry experienced PR companies about doing a PR stunt and being creative with the approach is good advice.
The UK has a diverse range of thousands of public relations companies, so finding one that knows your industry is important. There are agencies that know the hotel and leisure industry, that would be in a strong position to create good media coverage for you.
PR for health spas does not need to be expensive. It is wise to look at their client list, to see what other leisure companies or hotel chains they have worked with, and then visit them to talk to the team. Meetings are always helpful as they will show them you are serious, and not prepared to sit back and pay them without reference to results.
The costs really depend on how much media coverage you want. All agencies set their own rates, so shopping around and comparing PR prices is wise. As a price comparison website we do encourage you to shop around and compare quotes. We want to help you find the best public relations agency for the lowest price.