PR For Eyewear Companies
Compare Quotes On PR For Eyewear Companies
PR for eyewear companies is becoming more popular as the eyewear sector continues to grow and diversify.
The problem is finding the right PR agency, as there are so many in the UK to choose from all with varied industry experience.
We always advise talking to public relations agencies that have experience in doing PR for this market sector.
We advise you to talk specifically to PR companies that know the industry.
Just fill in the form opposite to get advice from agencies that undertake marketing in the eyewear industry.
The Benefits Of Public Relations
Media exposure is all about creating a buzz, and getting your name and brand into the media, so that people talk about it.
Social media and twittering is a big part of PR these days, as more people are using social media websites each day.
Leading eyewear brands such as:
- Oakley
- Ray-Ban
- Gucci
- Channel
- Prada
- Miu Miu
- Michael Kors
- Ferrari
You may recognise some of these sunglasses brands as car brands, perfume brands and designer goods brands. Indeed designer sunglasses are all part of branding for luxury and designer goods as part of a wider portfolio.
Even Kylie Minogue has brought out her own version of designer sunglasses, as well as a Prosecco brand that you can find in most supermarkets.
Public relations is used by all of the sunglasses brands above in various ways.
Brand awareness is an integral part of PR and branding, getting your name known in the UK industry is important.
PR for eyewear is intertwined to branding and the overall marketing campaign.
As a eyewear business, we appreciate you have your ‘sights’ set on catching up with the leaders in your industry – and we’re sure you’ll get there in good time.
The mistake a lot of startups make, however, is trying to launch PR initiatives to rival, or even eclipse the competitors they’re trying to catch up with.
We can tell you from experience this isn’t going to work. We approach PR for startups differently from what established companies are doing, and have the results to prove it works.
For example, when we work with startups, we look for those unique angles that make you different from the other companies in your space.
We identify what it is you offer the market that no one else does, and we help bring these points to the attention of the public.
Brand awareness starts from the ground up. Like any good structure, without solid foundations, everything will come crashing down at some point.
Some of our main objectives for startup PR typically includes:
- Educating the public about your products and services
- Identifying what it is that establishes your company as unique
- Carving out a slice of the market that you will own
- Building positive relationships with other businesses
- Gathering data we can use to give you a competitive edge
PR To Promote Polarised Sunglasses
Not all sunglasses are polarised, but there are benefits to using polarised sunglasses over non-polarised sunglasses.
Let’s answer this question first: what are polarised sunglasses? Put simply, polarised sunglasses are designed to reduce the glare from light-reflecting surfaces such as water, glass or snow, as well as protect your eyes from harmful UV rays directly from the sun.
Standard sunglasses will protect your eyes from bright light, and in most cases, offer UV protection, but they aren’t always able to reduce glare. Polarised sunglasses can look exactly the same as standard sunglasses, but their lenses feature a polarising film which changes the way light reaches your eyes.
There is a subtle way to tell the difference between standard sunglasses and polarised ones. Hold the sunglasses in front of a reflective surface, and look through one of the lenses. Then, slowly rotate the sunglasses 90 degrees to the right or left. If the glare reduces, the sunglasses are polarised.
Polarised sun glasses do cost more than non polarised, as there is more design involved in the lenses.
How Much Would PR Cost?
PR prices do vary, mainly due to the agencies own fee structure. PR for eyewear companies does not need to be expensive, so we encourage you shopping around.
Choosing a marketing company to handle your PR campaign does need to be done with care.
All PR agencies are privately owned and set their own fees based on their overheads, experience and profit margins.
Shopping around and comparing quotes is very wise to avoid overpaying someone and contributing to their next holiday.
Compare Multiple Quotes On Public Relations
A final piece of advice is to compare a few PR agencies, we suggest 3-4 different agencies that know the eyewear sector and have worked with clients similar to you in the past.
All public relations companies are different, from freelancers that work from home, to top PR agencies in London that work globally.
With public relations, you do not get what you pay for. The most expensive PR agency in the UK does not make them the best. All PR agencies are privately owned profit making companies.
As a price comparison website, we want to help you to find the best PR agency, for the lowest price possible. PR for eyewear companies and sunglasses brands does not need to be expensive, fill in the form to see how.
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