PR For Engineering Companies

PR For Engineering CompaniesCompare Quotes On PR For Your Engineering Firm

PR for engineering companies is essential in order for your engineering company to stand out.  

The problem however is the sheer number of public relations agencies around.  

We do encourage that when you are looking at PR for engineering, to select an agency with an engineering background.

Just fill in the form to speak with PR companies that know the engineering sector.

This would come under marketing for engineering companies and plays an important roll in generating media coverage.  

For an effective marketing message, PR for engineering needs to be the centre of focus.

What Is Public Relations?

At its core, public relations is about building and maintaining a positive reputation for your brand.  The competitive edge gained from a strong brand image can be invaluable to distinguish your business from your competitors.  

A PR company will work alongside other parts of your marketing to complement it.

Public relations attempts to create and maintain a positive impression of your business to anyone who comes into contact with it.

UK Engineering & Manufacturing

There are tens of thousands of engineering companies that come into the engineering industry covering:

  • Light – fabrication, sheet metal & other subcontractors
  • Heavy – machining services and heavy fabrication
  • Component Manufacture
  • Casting And Foundries
  • Painting And Finishing

The engineering industry is fiercely competitive due to the UK downturn. Therefore the need for good media coverage is an essential thing. As much manufacture is going overseas, especially for electronics, casting and the automotive industry.  

The UK market is still trying to compete with lead times and cost.  Quality is still an issue for many firms and overseas sources do seem to have state of the art manufacturing centres. 

China has upped its game with massive government investment to bring its manufacturing facilities ahead of many other countries facilities. Finding a company that understands the industry, and the ways in which the global market is competing with UK manufacturing, is important.

Most PR companies would not understand the way the industry works, and how best to adequately describe success stories.  Issues such as lean manufacturing and cost cutting exercises to bring manufacturing back to the UK.

The industry media can be used around major exhibitions, such as Sub-Con or other smaller events held at the NEC, Olympia and other event locations to raise brand awareness. 

Agencies working in the sector can boost publicity and develop exposure through the use of press releases and articles in sector publications.

Key industry publications that are used would be:

  • Engineering Talk
  • Design Engineer
  • Aviation Week 
  • The Engineer

These are all places which agencies would target for exposure and publicity for you.

How To Find A Good PR Agency

There are many industry experienced PR agencies around the UK.

Whether working in the electronics industry, machining and fabrication or plastics and rubber, they can get you the right media coverage you need. 

Most agencies work with a wide variety of clients.  This  would include engineering companies.  

However there are a few specialists that work only with engineering companies and offer PR for engineering businesses and are members of the CIPR.

These public relations companies may be experts with:

  • Laser Cutters
  • CNC Machining Companies
  • Spray Painters
  • Steel Erectors
  • Drilling  – deep hole and conventional

These firms are experts in the field and can provide you with the results you need quickly, based on their proven client track record.

Services PR Agencies Can Offer Your Engineering Company

A good PR agency will offer a wide range of services to protect and enhance your reputation, and many now offer this online as well as offline.

Services include:

  • Reputation and brand management
  • Media relations
  • Crisis control PR is used by companies and celebrities
  • Writing and distributing media releases, newsletters and white papers to sites like Newswire.
  • Copywriting
  • Finding and planning events and conferences
  • Market research
  • SEO, social media & blogger outreach

Specify what services you need and local agencies who offer those services will give you the advice you need.

Discuss doing a PR stunt to catapult you into the media spotlight, done right PR stunts can be marketing gold dust for your business.

Another thing to consider is, do you have a PR brief available, or objectives you with to achieve?

Compare Multiple Quotes From PR Companies

Comparing PR prices is essential, particularly PR for engineering companies.  

As any price comparison website, we want to ensure you get the best public relations agency for the lowest price.  

All marketing agencies set their own fees, so it is essential to shop around and compare quotes.

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