Compare Quotes On PR For Electronics Companies Today.PR for electronics companies is essential in this highly competitive sector. UK electronics is competing against global companies in low cost countries.
PR for electronics companies is very important to ensuring growth in the sector.
There are numerous electronics media in the UK media (Electronics Weekly etc.) that are good to get exposure in which will boost your company profile in the UK market.
Much of PR in our digital society is online, but there is still the printed word, hard copy magazines. Online PR is the main vehicle of public relations though as more of us read magazines online.
This boosts brand awareness which is important for your customers.
Public relations also has the dynamic of online PR, which adds another element to the exposure it brings to businesses in terms of boosting their website presence and SEO.
Most PR companies when you approach them will ask you if you have a PR brief.
A PR brief saves a lot of time in the fact finding process that the PR company will go through in finding out who you are, what you want and if they can help.
Here are some of the main points that you should include in a PR brief that will help everyone involved:
Budget is important, as there are so many PR companies in the UK. Some handle budgets of around £500-£1000 per customer, others handle campaigns starting at £10,000 a month upwards.
As there are so many thousands of PR agencies around the UK, choosing the ‘best one’ is hard, most will ask a friend or an associate business for recommendations (which is very dangerous, as there are no guarantees that someone else’s experience will be fruitful for you).
Knowledge and experience of the industry is something that should be a key factor when deciding who to talk to.
Does the agency know the UK industry, have they worked in the industry before, do they know electronics marketing and do they have existing clients in the industry? PR for electronics companies really needs a PR company that knows the sector.
Comparing a few different PR agencies with electronics experience is very wise (rather than going with the first one you come across) in order to get a feel for their level of experience. Whether it is with PCB population, PCB bare board manufacture, pick and place, electronics machinery, soldering etc. and prices.
Generally comparing 3-4 different agencies with sector knowledge is advised in order to get the best agency.
Public relations can be a very powerful form of marketing, and no-one has demonstrated this better than Richard Branson with his use of PR stunts. PR stunts can be marketing gold dust to a brand in the electronics industry, through the clever use of timing and choosing opportunities to focus on.
Many PR companies in the UK have been involved in PR stunts in the past, an example being the battle between M&S and Aldi in 2021 with the Colin The Caterpillar PR campaign.
Talking to PR companies about how you can use PR stunts to boost your electronics brand can be a very powerful way to get local or even national media exposure, which can be very powerful.
Imagine, one simple PR stunt and you are on the BBC news the next day and your website has shot to the top of the search engines due to the number of website visitors you receive.
There is no standard to the costs of PR, all agencies set their own rates (normally depending on their overheads and profit margins).
Generally the larger the firm (like top PR agencies in London) the more they charge. As they have high overheads, high staff costs and high profit margins. Freelancers charge less as they have lower overheads.
By shopping around and comparing 3-4 electronics experienced agencies you should be able to get an idea of a reasonable price to pay for coverage.
No-one likes overspending and adding to someone else’s next holiday, and while paying for quality is wise, you never really know until the agency produces the goods.
As a price comparison website, we want to help you find the best agency for the lowest price. PR for electronics companies does not need to be expensive, for any electronics company.
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