Public Relations Support For Your Greeting Card BusinessPR for card companies is very popular, and is becoming even more so.
The issue is that finding the right PR agency is difficult, as there are so many to choose from in the UK.
We always advise talking with agencies that have experience in doing PR for card companies.
Just fill in the form to get free advice and quotes from 5 local PR companies that have experience in the card industry.
At its core, public relations is about building and maintaining a positive reputation for your brand. The competitive edge gained from a strong brand image can be invaluable to distinguish your business from your competitors.
A PR company will work alongside other parts of your marketing to complement it.
Public relations attempts to create and maintain a positive impression of your business to anyone who comes into contact with it.
For card companies, public relations can be a very affordable marketing tool in this highly competitive industry.
A PR agency that knows the greeting card sector will be able to tell your story in a language your customers will understand. The importance of experience with public relations cannot be stated enough.
They’ll be able to reach your audience with your message. Thanks to their established contacts within relevant trade and industry media, as well as local and national news if necessary.
Additionally the PR agency will have the level of knowledge required to successfully engage with a range of tactics to build your brand. This could include public speaking events and conferences, sponsorships, newsletters and of course, press releases.
Ultimately the better your business’ reputation, the better you’ll be able to retain customers and gain new ones. This is called brand awareness.
Steadily, the UK is sending more and more cards, with cards available for almost anything:
In fact, most of the occasion days (eg Father’s Day) were invented by card companies.
The card industry is a multi billion pound business and is growing every year.
There are the main greeting card shops that dominate the high street:
There are many independent card shops, that are not linked to the main chains above, and most supermarkets offer their own selection of branded cards.
As the internet has expanded, so to has the number of on-line greeting card companies. Some are purely on-line, some advertise themselves on TV, yet are on-line, but this sector is growing quickly:
Hallmark is the longest established greeting card company, founded in the US in 1910, but it is not the more popular here in the UK.
The card industry is indeed growing, and is becoming more and more competitive, as new companies join the industry. Some are using TV advertising to boost their profile, some are using on-line marketing (PPC advertising); but all are competing to take a greater proportion of the industry.
Most people these days either go to a card shop, or use the internet to order online. Website visibility there is very important for card companies.
Card companies are using a wide variety of brand marketing tools to raise their image and encourage more customers.
The online card companies have the advantage of lower running costs than the high street card companies. However most people do prefer looking at cards in a shop rather than viewing them online.
For both sorts of company, public relations does play a big part in creating brand awareness.
The battle between shops and on-line card companies is competitive, and PR agencies do aid in creating the media buzz by keeping press articles appearing.
PR stunts are a great way to get media attention, both nationally and internationally.
The king of PR stunts has successfully used PR stunts to generate marketing gold dust for his brand over the decades. Sir Richard Branson has created a global brand through using marketing and PR at many launch events and international events.
For greeting card companies, there are lots of options to do a PR stunt to gain that much needed media ‘publicity’.
PR for card companies does not have to be expensive, however you do need to shop around. PR prices do vary considerably as all PR agencies set their own fees. As a price comparison website, we do encourage you comparing quotes.
We want to help you find the best agency, for the lowest price.
PR for card companies can be very effective, fill in the form to see how.
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