The UK has hundreds of farms, agricultural companies and farming businesses. PR for agricultural companies is essential, both for national growth, but also to keep Britain producing food over it being imported from cheaper overseas markets.
Fill in the form to get quotes and advice on PR for farms and agricultural companies.
It is used by different agricultural companies in different ways, depending on the needs with each one. For one farming company it could be for promotion, to another it could be to lease with the industry or mainstream media.
The media can be used for many different purposes, not just marketing and promotion. public relations for farms is an important part of marketing for farms, as it generates media exposure and interest on a local and national level. The NFU is always looking for ways to help support and promote farms.
The cost of media representation depends on three factors:
It is wise to approach several agencies for advice and quotes. PR prices do vary considerably as all agencies set their own fees. As a price comparison website, we do encourage shopping around for quotes. We want to help you get the best media agency for the lowest price.
When considering PR agencies for farms, it is best to select one that already has experience in the sector; if they have worked for clients in the agricultural sector in the past they are likely to know the relevant media, and to have the necessary contacts.
They should be in a position to show if they have a track record of success, rather than being ‘just another agency’, of which there are thousands.
What you do not want is for the PR company to write you a press release, submit it to a press release website (like PR Newswire or PR Fire) and then leave it at that. You want them to pick up the phone and talk to a flesh and blood journalist, someone that works for one of the farming magazines or agricultural journal about you.
PR stunts are a great way that you can get media coverage for your agricultural business.
PR stunts need to be done around a local or national event, an event that the media will be present at (like the Olympics or an international show).
Done right, your PR stunt can be like marketing gold dust. One day no-one has heard of your agricultural product or service, the next day you are on the morning news.
This farming sector is unique, as is the associated media. This is why finding an agency that has worked in the agricultural sector for similar clients is important.
Public relations agencies that work with the agricultural sector will know the farming press, they will have contacts with farming media organisations.
All public relations companies are different, all different sizes with different experience in PR. However all are privately owned companies, companies that need to make profit.
With public relations, you do not get what you pay for. The most expensive PR agency in the UK does not make them the best. Just that they have the highest staff costs, expensive offices and higher profit margins.
Fill in the form to get quotes on public relations for farms from public relations agencies that are local to you who know about PR for agriculture.
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