Public Relations Associations In The UKIf you are looking for UK PR Associations, we need to ask the question why? Do you need support, or are you looking for a PR agency?
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There are many public relations associations in the UK, mainly for ‘quality control’ in the same way any industry has associations.
Within marketing, there are various authoritative bodies that charge a membership fee for marketing businesses to be part of their group.
The question has been asked, are there any benefits from working with an agency that is a member of a registered body?
There are a few ‘bodies’ that try to pool together experts:
There are other smaller, groups and membership based services around the UK, but these are the main ones.
Normally different membership groups have ‘code of practice’ terms that agencies agree to adhere to. They are all set up with the best of intent, to try and encourage best practice and ethical business trading.
Each membership will charge an annual fee for agencies to be registered, and of course there are SEO benefits in PR agencies being listed in the directory of members.
There is the misconception that working with a ‘registered’ public relations agency would cost more, due to their having the outgoings of a membership their costs would be higher.
This would be the same for a PR agency that has a big London office, directors with flash cars, high internet advertising costs etc. All businesses have their overheads, but these are incorporated into their own profit and loss accounts.
No.
All PR associations are different and any agency will seek to do the best they can for their clients – but like with any form of marketing, there are no guarantees with marketing.
Choosing a marketing company to handle your PR campaign can be a challenge, as there are so many in the UK to choose from.
Choosing a PR specialist is something that is personal to each person, based on the following criteria:
Some good advice (once you have found 2-3 agencies that tick the above) is to meet with them, talk to some of their current customers and find out what kind of results they are producing. This should give you a good feel for your ROI (return on investment).
PR prices do vary from agency to agency, and whilst groups are all well and good, they do not guarantee quality of cost effective media coverage.
As a price comparison website, we want to help you find the best public relations agency for the lowest price. PR associations exist to bring the industry together, to try and bring best practice standards.
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