There are around 20 PR agencies in Kidderminster, mostly being smaller agencies and freelance copywriters that take on projects from local businesses.
Additional to these, there are some 15 larger marketing companies in the town that offer public relations as part of the mix of marketing services, such as graphic design, web services and advertising.
In addition there are several specialist PR companies in Worcester that offer a specific industry focus.
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Public relations can trace it’s history back 100 years to the USA, it is all about getting media attention, locally, nationally or globally.
PR is about communicating your story, news about your business, a milestone in your company history, the launch of a new product/service or to address an issue, referred to as crisis PR.
This can be done by putting tougher a ‘press release’ and submitting on a press release website such as PR Fire or PR Newswire to be distributed. It can be done by sending it directly to journalists and then using a PR company to talk to the journalists over the phone.
It is always advisable for businesses to choose a local agency rather than one that is located hundreds of miles away. Even though lines of communication are good these days, and so much can be achieved using e-mail and telephone, a face to face meeting brings many benefits:
At a face to face meeting, companies have the chance to get to know the agency, meet the team and appreciate how they work. It also gives a chance for the agency for focus 100% on you, to understand your company, industry and objectives of running the campaign.
At the meeting you can get a feel for how well the agency knows your industry, how much work they have done previously within your market; do they know about your competitors; and do they know how to present you to the market place?
Review meetings are always worthwhile, both to look at performance and to set new targets and objectives. The firm will push for results if they know they have to meet with you and explain what they have done with your marketing budget.
A meeting also gives the chance to look into any PR stunts you can do. PR stunts are a fantastic way to get media attention to your brand. Done right, they can be like marketing gold dust.
As long as you choose an event where you know the media are going to be present, you then need to do your stunt when they are watching.
There are many PR agencies in Birmingham in addition to the many around the town, so if a suitable agency cannot be found locally, then Birmingham is local enough to consider.
All PR agencies in Kidderminster offer different rates, this is dependent on their size, their client base and profit margins.
Larger PR companies will charge more, as they have higher staff costs, higher office costs and higher profit margins.
With public relations, you do not get what you pay for. The most expensive PR company in Kidderminster does not make them the best.
As the credit crunch is still effecting many companies around the Midlands and as much industry has left the area, there is a clear need to get value for money wherever possible.
PR prices are set by each agency, so it is wise to shop around as prices vary considerably.
It is not about comparing quotes in order to find the cheapest PR company, but the ‘right’ agency for your business.
It is a town situated just south west of Birmingham. Although first populated by the Anglo Saxons and tribes of Husmerae, it was referred to in the Domesday Book of 1086 as ‘Chedeminstrer’.
This was because of there being a monastery in the area. It was known for its carpet industry, and the local newspaper ‘The Shuttle’ is named after the shuttles used on the looms within the industry. The town has some 60,000 inhabitants (according to council data), and a variety of industries can be found in the town including the carpet industry, luxury boats and manufacture.
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