Compare Quotes On Pay Per Click Marketing For Your Transport BusinessesSince most people use the internet for searching, PPC for transport companies is essential in being found.
The transport industry is highly competitive and is growing year on year.
For new companies, appearing in the organic search results will take a long time against already established transport companies. For this reason, PPC advertising to get onto page 1 of search results is the logical choice to make until you can rank organically. Many transport companies still opt to use PPC to work alongside their organic listings as a two pronged attack.
The challenge however is finding the right PPC company since there are thousands in the UK to choose from.
Just fill in the form to get free advice and quotes from local PPC companies that know the transport and logistics sector.
Lets start at the beginning, how does PPC advertising work?
It is a quick way to reach a relevant audience on major search engines like Google and Bing, and can be very cost-effective when implemented and managed correctly.
Google’s platform is called Google Adwords. Bing’s platform is called Bing Ads. There are actually a few PPC platforms in the UK you can advertise your transport business on:
You only pay when someone clicks on your advert. Google is the most expensive, since it has around 70% of UK search traffic.
So by using the correct combination of keywords, ad messaging, and landing page, you’ll should only attract visitors who are interested in your product or service. They should hopefully be more motivated to convert.
Appearing organically on page 1 of search engines for your target keywords is difficult, especially for competitive industry sectors.
PPC advertising is a way to get onto page 1 24hrs a day (if you want) by setting up and advertising campaign on the search engines.
Each time your advert is clicked on, the search engines charge you a fee. This could be 0.20p or it could be £20.00 depending on how competitive the keyword you are sponsoring costs.
Paid search is a fast way to get onto page 1 of search engines. It may take months or years to appear in the natural listings, but businesses (for a small fee) can appear on page one 24 hrs a day.
Since most people now use the internet to search for anything, being found online is essential for any transport business.
Another consideration is using social media to work alongside. If someone has clicked on your Google advert, using social media to ‘follow’ them could be useful, alongside ‘partner’ websites.
Paid advertising is fairly low in cost, but broken down to two areas:
You can set your monthly budget to control spend, even manage it on a daily basis. Therefore is quick to set up and quick to get website visitors.
Caution is needed for agencies that claim to be the ‘top agency recommended by google’ or an ‘award winning agency’. The only thing that matters is the results they can deliver.
Here are a few things to consider before talking to a PPC company about your campaign:
What landing page are you going to send people to? Are you just going to send visitors to your home page? Do you have a pricing page that they would find useful?
Most people want to go directly to the page they want, rather than having to navigate your website to find what they are looking for.
Setting up an effective PPC campaign will take time, patience and testing.
Split testing keywords and landing pages will be necessary in order to get the campaign running smoothly and profitably.
The world of PPC has grown a lot more intricate since the early days of digital marketing, and it takes experience to be able to navigate around and tick all necessary boxes.
When considering a PPC agency, it is very wise to select one that has experience in doing marketing for transport companies, one that knows the industry and has a track record of success.
Do you select a freelancer? Do you select an ‘award winning agency’?
All PPC companies are different, trading for weeks or years. All have different industry experience and different rates. We want to help you find the ‘right’ PPC company for your transport company, charging the lowest price.
Choosing a marketing company to handle the PPC advertising for your transport business can be a challenge. It is wise advise to talk to a few PPC agencies, get a few proposals and compare a few PPC costs All PPC agencies set their own fees, therefore monthly rates will vary significantly.
With PPC advertising, you do not get what you pay for. The most expensive PPC company in the UK does not make them the best. Larger PPC companies charge more as they have higher staff costs, higher running costs and higher profit margins.
Just fill in the form to get free advice and quotes on PPC for transport companies.
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