Compare 5 Quotes On Pay Per Click Marketing For UK TechnologyBeing found online as a technology company is essential, therefore PPC for technology companies is just as essential.
We live in a world of technology, as such, we all use the internet when searching for anything. The day’s of thumbing through Yellow Pages happily has come to an end.
Companies like Amazon use paid advertising a great deal, to be seen for any search phrase they are interested in targeting. As such most of us when looking for something go direct having known that if you are looking for something, that is when you may well find it.
This is called brand loyalty and takes a lot of time to build.
This is also possible in the technology sector, that your technology business can become the go-to for your products or services.
The challenge however is choosing the right PPC company, since there are so many in the UK to choose from, thousands.
Do you choose a freelancer? What about the top agency in the search results?
That is where we can help, by helping you compare PPC prices from a few local agencies.
Just fill in the form opposite to get quotes from local PPC companies with experience in the technology sector.
Lets start at the beginning, how does PPC advertising work?
It is a quick way to reach a relevant audience on major search engines like Google and Bing, and can be very cost-effective when implemented and managed correctly.
Google’s platform is called Google Adwords. Bing’s platform is called Bing Ads.
You only pay when someone clicks on your advert.
So by using the correct combination of keywords, ad messaging, and landing page, you’ll should only attract visitors who are interested in your product or service. They should hopefully be more motivated to convert.
Appearing organically on page 1 of search engines for your target keywords is difficult, especially for competitive industry sectors.
PPC advertising is a way to get onto page 1 24hrs a day (if you want) by setting up and advertising campaign on the search engines.
Each time your advert is clicked on, the search engines charge you a fee. This could be 0.20p or it could be £20.00 depending on how competitive the keyword you are sponsoring costs.
The sector is broad diverse, and very competitive. For this reason, appearing on page 1 of search engines is essential in order to get website traffic.
Very rarely do people go past page 1 of search engines when looking for anything, therefore having position on page 1 is important if not essential.
Paid adverts should therefore be considered by every business. Linking into this is an effective media campaign. PR for electronics and tech companies is important and can be linked into the paid media campaign.
When setting up the keywords you require, care needs to be given as to how those keywords appear on your own website/landing page. Keywords density is also important, where your keywords appear and what variations there are.
A PPC company should be able to advise you from looking at your website and give you advice to improve your quality score from the search engines viewpoint.
The cost does depending on two factors
The marketing budget will vary depending on how much advertising budget is available (it could be hundreds a month, or millions). The management fee does vary depending on the agency that is selected and their experience, resources and profit margins.
The cost per click (CPC) would depend on how competitive the keywords are, the more competitive, the higher the cost could be. This could be £0.90 or it could be £15.00.
When considering PPC agencies, it is wise to shop around and only to look at ones that have experience in handling technology marketing campaigns.
Avoid going to PPC agencies that make claims to be the ‘number 1 pay per click agency in the UK’ or ‘top Google approved agency’. There are hundreds of these, and none can guarantee you the results you need.
We live in a world of price comparison, all companies are independent and prices vary from company to company for anything. This is the same for marketing, all agencies set their own fees based on their overheads and profit margins.
Choosing a marketing company to handle the PPC for your technology company can be a challenge.
We do advise getting a few a few PPC costs from different PPC agencies to compare, so as to get a feel for experience, success rates and prices. All agencies set their own rates, therefore fees will vary significantly.
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