Compare Quotes On Pay Per Click Marketing For Your Shops WebsitePPC for retail companies is essential as more and more people use the internet for shopping.
With multi trillion pound companies like Amazon dominating the industry, PPC for shops is essential for getting shoppers clicking on your purchase buttons. Especially since more of us now do our shopping online since the COVID lockdowns caused a shift in our spending.
Just fill in the form opposite to get free advice and quotes from local PPC companies that have experience with shops and retail companies.
Lets start at the beginning, how does PPC advertising work?
It is a quick way to reach a relevant audience on major search engines like Google and Bing, and can be very cost-effective when implemented and managed correctly.
Google’s platform is called Google Adwords. Bing’s platform is called Bing Ads. But there are actually a few different search engines that offer PPC advertising:
You only pay when someone clicks on your advert.
So by using the correct combination of keywords, ad messaging, and landing page, you’ll should only attract visitors who are interested in your product or service. They should hopefully be more motivated to convert.
Appearing organically on page 1 of search engines for your target keywords is difficult, especially for competitive industry sectors.
PPC advertising is a way to get onto page 1 24hrs a day (if you want) by setting up and advertising campaign on the search engines.
Each time your advert is clicked on, the search engines charge you a fee. This could be 0.20p or it could be £20.00 depending on how competitive the keyword you are sponsoring costs.
Since COVID landed in 2020, online marketing has exploded, meaning the digital market place is just as active as the real world market place.
Since there are only 10 spaces on page 1 of the search engines, being visible for your products and services is essential. Whether you are selling cosmetic products, food, liquids, cars, people have become conditioned to browsing online and buying online.
PPC advertising for shops across both search engines and social media Chanels is essential, and is very expensive.
However compared to the static costs on a physical shop, employing staff, council rates, hearting, lighting the costs are actually much lower.
This is why so many new businesses have started up in the digital world, selling products online rather than from a hughstreet shop.
Lots of things need to be considered when choosing a PPC expert to set up and manage your PPC campaign.
What page are you going to send visitors to? Are there clear pictures or descriptions of your products/services?
Different products will need different landing pages, unless you plan to send all visitors to your homepage.
However all visitors want to go directly to what they are looking for, rather than having to click 2-3 pages to search for what they are looking for.
What keywords do you want to be found for, what about negative keywords?
Most companies are selling more than one product/service, so you will need multiple campaigns set up.
Not all campaigns are going to be effective, so you do need to test different keywords, different landing pages and test test test. This is to ensure you get a campaign running that is effective as possible.
Also, what times of day are your customers going to be looking for you? 24hrs a day? Weekends? This also needs to be tested.
PPC for any retail company needs to be done with care, otherwise it could become very expensive very quickly.
Paid advertising is essential to shops and retail businesses in today’s world, as the internet is playing an increasing roll of people buying things.
For many (chain stores and sole traders) having visibility on web searches will mean an increase in trade.
Many of the main stores (Amazon, Top Shop, Debenhams etc.) have paid advertising campaigns going, and many retail companies only operate on-line due to saving money on retail space.
As the number of people that do shopping on-line increases, having higher web traffic is growing more important.
The cost is split into two parts, the cost of the advertising (how much you want to spend on clicks) and the cost of the management of the campaign (which goes to the agency).
Shopping around and comparing quotes is therefore important, in order to ensure the monthly fees are kept low, and the CPC (cost per click) is also kept low.
Choosing a marketing company to handle the PPC advertising for your shop can be challenging, as there are so many in the UK to choose from. When considering different agencies, it is wise to select one that has got experience in doing marketing for shops. Do they have a track record of working in the retail industry and can justify their experience with their success.
We can help you compare PPC costs. We do advise getting a few proposals and quotes together to compare, in order to find the agency that can get you the best results for as little spend as possible.
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