Does Your Restaurant Need Help With PPC Advertising?PPC advertising for restaurants is very common and very important.
However as there are so many pay per click agencies in the UK, the difficulty is finding the right agency for your restaurant.
We can help by getting you local quotes from paid advertising companies that offer PPC for restaurants.
Agencies that currently work in the restaurant industry and know how to set up and manage campaigns that will produce you results..
Just fill out the form opposite to get free advice and quotes from local PPC companies that know the food and restaurant industry.
Lets start at the beginning, how does PPC advertising work for UK restaurants?
It is a quick way to reach a relevant audience on major search engines like Google and Bing, and can be very cost-effective when implemented and managed correctly.
Google’s platform is called Google Adwords. Bing’s platform is called Bing Ads.
You only pay when someone clicks on your advert.
So by using the correct combination of keywords, ad messaging, and landing page, you’ll should only attract visitors who are interested in your product or service. They should hopefully be more motivated to convert.
Appearing organically on page 1 of search engines for your target keywords is difficult, especially for competitive industry sectors.
PPC advertising is a way to get onto page 1 24hrs a day (if you want) by setting up and advertising campaign on the search engines.
Each time your advert is clicked on, the search engines charge you a fee. This could be 0.20p or it could be £20.00 depending on how competitive the keyword you are sponsoring costs.
Paid advertising is becoming more and more popular with restaurants of all types.
The two main reasons businesses have to use it is either for sales, or for brand awareness.
With the growth of delivery websites such as Deliveroo and Justeat, restaurants are struggling to survive by themselves.
During the pandemic, the government launched the eat out to help out campaign.
It is very useful for brand awareness and letting people doing ‘local web searches’ know that you are there.
As more people search on-line to eat, if you are there, you will be found.
Do any local web search and you will find that food and dining of all kinds (or specific searches) do use paid adverts, and they are very effective (as organic search results bring up news websites, Wikipedia) and not you.
In order to retain your own brand, doing PPC is essential, unless you become part of the brands of companies like Deliveroo.
As there are hundreds of paid media agencies around the UK to choose from, it is advised for you to use one that has experience in the food industry of in doing marketing for restaurants in the past.
This should ensure they know the kind of keywords to target and how to position your marketing campaign to be as profitable as possible.
They should be able to present previous campaigns for dining out and food shops they have worked with.
All marketing companies are unique, so using an agency that works with the restaurant industry is highly advised.
Here are 7 local restaurant marketing tips that may be helpful.
PPC prices could be on a monthly retainer, or a share of profits (which is unusual); but the important thing is to shop around and compare quotes.
Bearing in mind that all are privately owned and there to generate profit it is wise to compare prices.
We are here to help you get the best agency for the lowest possible price.
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