PPC for recruitment companies is essential, as anyone looking for a job will use the internet to find one.
With the recruitment sector dominated by online recruitment companies like Indeed, being found is essential. There are specialist recruitment sectors such as HealthJobs, that focus on the healthcare industry.
Just fill in the form to talk to local PPC companies that have experience in job and recruitment industry.
Lets start at the beginning, how does PPC advertising work for recruitment companies?
It is a quick way to reach a relevant audience on major search engines like Google and Bing, and can be very cost-effective when implemented and managed correctly.
Google’s platform is called Google Adwords. Bing’s platform is called Bing Ads.
You only pay when someone clicks on your recruitment advert.
So by using the correct combination of keywords, ad messaging, and landing page, you’ll should only attract visitors who are interested in your product or service. They should hopefully be more motivated to convert.
Appearing organically on page 1 of search engines for your target keywords is difficult, especially for competitive industry sectors.
PPC advertising is a way to get onto page 1 24hrs a day (if you want) by setting up and advertising campaign on the search engines.
Each time your advert is clicked on, the search engines charge you a fee. This could be 0.20p or it could be £20.00 depending on how competitive the keyword you are sponsoring costs.
PPC for recruitment companies is all about getting you onto page 1 on search engines. This market is highly competitive so your competitors will be there.
Even companies that appear naturally use paid advertising as well. PPC gives double the exposure and brand marketing. Paid advertising is essential in the growing internet job hunting world.
We have put together some tips on standing out in the recruitment industry, which may be helpful.
PPC costs are split into two main areas:
The cost per click will vary depending on the competitiveness of the keywords. Some phrases will be expensive as it is a highly competitive market and they will have different management prices depending on their skills, their overheads and their profit margins.
There are hundreds of companies around to choose from; it is advised to select one that has experience in doing marketing in the recruitment industry.
If they have worked for job companies in the past, have a track record of success, there should be no learning curve and they should achieve quicker results.
We do encourage getting a few proposals to compare, so you find the best agency for the best price.
All agencies set their own fees, so the monthly retainer will vary considerably from a few hundred pounds a month to thousands.
PPC for recruitment companies does not need to be expensive, just fill in the form to find out.