Compare Quotes On Pay Per Click Advertising For UK Property BusinessesPPC for property companies is very important, as everyone uses the internet these days.
Just fill in the form to get quotes and advice from local PPC agencies that know the construction and building sector.
Lets start at the beginning, how does PPC advertising work for your construction company?
It is a quick way to reach a relevant audience on major search engines like Google and Bing, and can be very cost-effective when implemented and managed correctly.
Google’s platform is called Google Adwords. Bing’s platform is called Bing Ads.
You only pay when someone clicks on your advert.
So by using the correct combination of keywords, ad messaging, and landing page, you’ll should only attract visitors who are interested in your product or service. They should hopefully be more motivated to convert.
Appearing organically on page 1 of search engines for your target keywords is difficult, especially for competitive industry sectors.
PPC advertising is a way to get onto page 1 24hrs a day (if you want) by setting up and advertising campaign on the search engines.
Each time your advert is clicked on, the search engines charge you a fee. This could be 0.20p or it could be £20.00 depending on how competitive the keyword you are sponsoring costs.
PPC for property companies is quite a new form of marketing.
It is a very quick and powerful way of drawing in new visitors to the website.
Of course converting the visitors to enquiries is down to the website. However in terms of drawing in new visitors, it is a very good marketing tool.
Paid advertising is a quick way for you to get onto page 1 on search engines.
Search engines rank websites depending on their relevance to the search made, this is called SEO.
However a short-cut is to advertise for certain keywords, this is paid advertising.
It is done based on a cost per click, so the advert to appear on searches is free. The cost only comes when a visitor clicks on the advert.
Having a campaign can appear for any local or national construction related searches that are relevant to your services (house letting, loss adjusting, property law).
PPC for property companies needs to be done by an experienced agency that knows about construction marketing.
The costs depend on 2 factors:
These are the only costs involved with paid search, so will depend on what is agreed and set up.
The cost per click (CPA) is dependent on the popularity of the key phrase.
The more popular a search is (car insurance for example) the more it will cost over lesser searched phrases (games for cats for example).
There are hundreds of paid advertising companies around, thousands actually; all charging different amounts. They each set their own PPC cost, so comparing is essential.
It is wise to select someone that has marketing experience in the property or construction sector, that has a track record of success and an understanding of the housing market.
We do advise getting a few quotes and proposals in to compare, so you can get a few ideas on prices. PPC for property companies does not need to be expensive, just fill in the form to find out.
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