Compare Quotes From Pay Per Click Marketing Experts That Know The UK Legal SectorPPC advertising for legal companies plays a very important roll in the marketing toolbox.
Most people when looking for a legal company turn to Google.
Just fill in the form to get free quotes and advice from PPC agencies that know about working with solicitors and legal companies.
Lets start at the beginning, how does PPC advertising work for legal companies and solicitors?
PPC advertising is a quick way to reach a relevant audience on any of the 5 search engines we use in the UK, and can be very cost-effective when implemented and managed correctly.
Google’s platform is called Google Adwords. Bing’s platform is called Bing Ads.
You only pay when someone clicks on your advert.
So by using the correct combination of keywords, ad messaging, and landing page, you’ll should only attract visitors who are interested in your product or service. They should hopefully be more motivated to convert.
Appearing organically on page 1 of search engines for your target keywords is difficult, especially for competitive industry sectors.
PPC advertising is a way to get onto page 1 24hrs a day (if you want) by setting up and advertising campaign on the search engines.
Each time your advert is clicked on, the search engines charge you a fee. This could be 0.20p or it could be £20.00 depending on how competitive the keyword you are sponsoring costs.
In today’s world, any business that is looking at generating business from the website does need to consider paid advertising.
Paid advertising for legal companies is extremely popular. SEO is something any company needs to consider and make use of as part of the legal marketing strategy.
However PPC for legal companies is much quicker to set us and see results.
The internet is a very large market place of billions of websites.
For customers to find your website in the myriad of others is quite slim.
SEO is consistently changing and websites are re-indexed every few days.
So SEO is a constant battle (necessary) against all your competitors.
For legal companies, getting on page 1 for the keywords and search phrases you are targeting is simple, through paid search.
As there are thousands of paid marketing companies around, why not talk with one that knows about doing marketing for solicitors?
PPC for legal companies needs to be handled by an experienced agency.
Selecting an agency that knows the industry, works with clients in the industry and has a track record of producing results for legal companies is highly advised.
Anyone can set up a paid advertising campaign, however choosing an agency that knows your market is both logical and wise.
This way they will get you results. It may be wise to meet up with them, chat face to face about the campaign and discuss how they will tackle the project for you.
This also gives a chance for you to ask them (face to face) about the kind of industry companies they work with, meet the team and ensure value for money.
Many companies will try not to meet, as this takes time and reduces the work they can do for other clients.
However in times of recession you need to get value for money, so a meeting would be advantageous.
This form of advertising can be expensive, so getting the best agency is important, and a meeting is the only way to get to know them.
The marketing challenges in 2024 for solicitors and legal companies is all online, since if anyone is looking for a solicitor, they go onto the internet.
PPC for legal companies does need a face to face meeting in order to be efficient.
All agencies set their own rates. Monthly PPC costs vary considerably.
As all are privately owned companies that set their own fees. This is based on their overheads, their experience, their client lists. If they have a prestigious client list they may well charge more.
So shopping around is wise. Some of the charging models are:
In today’s society, shopping around and comparing quotes is part of life; however finding a quality company and paying a little more for quality is also important.
Be wise and compare costs in order to ensure that you are not overspending with a specific agency that has made promises.
PPC for legal companies can be very expensive if you choose the wrong agency.
Rather than spending time going onto websites, calling agencies, just complete the form and let us get you quotes.
For more information on choosing an agency, read our PPC help page.
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