Compare Quotes On PPC Marketing For UK Insurance BusinessesSince more or less all of us use the internet when getting insurance quotes, PPC for insurance companies is essential.
Being found on page 1 will ensure you get customers wanting insurance quotes, however using natural rankings is almost impossible due to the competition.
Just fill in the form to talk to local PPC agencies that know the financial and insurance markets.
Lets start at the beginning, how does PPC advertising work for your insurance company?
It is a quick way to reach a relevant audience on major search engines like Google and Bing, and can be very cost-effective when implemented and managed correctly.
Google’s platform is called Google Adwords. Bing’s platform is called Bing Ads.
You only pay when someone clicks on your advert.
So by using the correct combination of keywords, ad messaging, and landing page, you’ll should only attract visitors who are interested in your product or service. They should hopefully be more motivated to convert.
Appearing organically on page 1 of search engines for your target keywords is difficult, especially for competitive industry sectors.
PPC advertising is a way to get onto page 1 24hrs a day (if you want) by setting up and advertising campaign on the search engines.
Each time your advert is clicked on, the search engines charge you a fee. This could be 0.20p or it could be £20.00 depending on how competitive the keyword you are sponsoring costs.
The insurance industry is possibly one of the most competitive industry sectors for business. As such, paid search is one of the most powerful marketing tools available.
Even if people see a TV advert, they will turn to the internet in order to complete a quote form (or use a price comparison website to get quotes).
If your site is not appearing naturally or on paid adverts, you are missing out. The insurance market is now dominated by price comparison sites like confused.com, how will your insurance company stand out?
The challenges of marketing for insurance companies is being found online. Since anyone looking for insurance will use the internet to get quotes.
It is divided into two parts, the cost of the advertising (that goes to search engines) and the cost of the campaign management (set-up and monitoring of the campaign).
As the sector is a highly competitive one, the cost per click (CPA) will be high, and will be hard to control (even for a highly experienced agencies).
We advise talking to agencies that have experience in doing marketing for insurance companies.
As it is such a highly competitive industry, selecting the very best agency is essential. This can only be done on experience and their knowledge of the insurance sector.
There are many paid media agencies that claim to be ‘award winning’ and ‘Google Partners’, however are they going to generate you results? Do you want to test the water with thousands of pounds only to find out they are working out of their bedroom?
Since all agencies set their own fees, PPC costs do vary significantly. It is wise to get a few quotes and compare management costs for paid search in order to get the best company at the best price.
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