Get Quotes On Pay Per Click Advertising For Your Haulage WebsiteThe haulage industry is highly competitive, as such PPC for haulage companies is very important.
Most businesses will look for a haulage company online, so having a presence is very important.
Appearing high on the search engines is essential, since the sector is so crowded, PPC advertising is the best option.
Just fill in the form to get free advice and quotes from PPC companies that have experience in the road and transport industry.
Lets start at the beginning, how does PPC advertising work?
PPC advertising is a quick way to reach a relevant audience on major search engines like Google and Bing, and can be very cost-effective when implemented and managed correctly.
Google’s platform is called Google Adwords. Bing’s platform is called Bing Ads. There are actually a few different search engines you can advertise your haulage company on:
You only pay when someone clicks on your advert.
So by using the correct combination of keywords, ad messaging, and landing page, you’ll should only attract visitors who are interested in your product or service. They should hopefully be more motivated to convert.
Appearing organically on page 1 of search engines for your target keywords is difficult, especially for competitive industry sectors.
PPC advertising is a way to get onto page 1, 24hrs a day (if you want) by setting up and advertising campaign on the search engines.
Each time your advert is clicked on, the search engines charge you a fee. This could be 0.20p or it could be £20.00 depending on how competitive the keyword you are sponsoring costs.
These days, being seen on the internet is the main way that companies get business, for anything.
For haulage companies, this is no different, and unless your firm appears naturally for any combination of keywords in any area of the UK, then paid advertising is the only real option available. Appearing organically is important however the difficulty is there are only 10 spaces on page 1.
Established haulage firms like Eddie Stobart are a natural choice, but generally established companies are more expensive. Or a member of the RHA.
For new haulage companies, competing against already established firms is difficult since they will have been doing SEO for years (to appear in the organic results).
The cost of paid advertising for haulage companies is not a lot, but if hundreds of people are clicking on your adverts each day, then it can get very expensive very quickly.
The cost of PPC does depend on two things (the management and set up of the campaign) and the cost to the search engine per click.
All agencies charge a ‘management fee’ to mange your account. Freelance PPC ‘experts’ normally will charge less than an agency, but you may not get the support should you require it.
This can range from £200 per month to £5,000. So it makes sense to shop around and compare quotes on PPC for haulage companies.
The cost of each PPC click depends on the competitiveness of the keyword. ‘Haulage companies in London’ is going to cost more than ‘haulage companies in Alton’ since there are going to be more competition in London.
Google’s search algorithm does factor in location, assuming that you are looking for someone local over someone far away. Even though a potential customer may type in ‘haulage companies’, Google will deliver local results.
PPC for haulage companies is important. We feel that experience counts for everything.
If the agency has a track record of success in doing work in the transport industry, then they are the best choice for you.
If they have worked for haulage companies in the past and done marketing for haulage companies, they are a good choice.
Chemistry is also important, looking through the ‘sales waffle’ is important. We suggest not trusting awards, or website testimonials, since all marketing companies have them.
PPC advertising has become a lot more complicated over the years, as online marketing has developed.
Setting up multiple PPC campaigns is now necessary, and using multiple keywords is important, and this takes time and experience. For this reason, trying to do PPC advertising yourself is dangerous.
Split testing landing pages is important, in order to see which pages get the best conversions. Do you send traffic to your home page, your contact page, or a specially constructed landing page?
Do you advertise during the day, during the night, 24hrs a day or over the weekend? These are things to consider when talking to an agency.
PPC advertising works because most people do not go past page 1 of search results.
Choosing a marketing company to handle the PPC for your haulage company can be a challenge. All pay per click agencies set their own fees. For this reason, we do advise comparing a few different quotes.
Shopping around for quotes is common in the modern world, whether it is for car insurance or products in a supermarket.
PPC advertising can be very expensive, particularly is you choose a large agency in central London. However choosing a freelancer based on low monthly costs is also not advised, as they may not be able to deliver you the results you require.
PPC for haulage companies does not need to be expensive. Fill in the form to get free advice and quotes from agencies that know the haulage industry.
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