Compare Quotes On PPC Advertising For Fitness CompaniesSince most people use the internet, PPC for fitness companies plays an important marketing roll. Whether you are a leading company like Les Mills, or a freelance fitness trainer,
PPC For Gyms and Fitness businesses can give excellent results. You just need to make sure that your campaigns are taking the right approach for your target audience and market. Many agencies have been providing Google Ads & Facebook Ads Management to many gyms and fitness companies around the UK for many years with excellent results.
PPC for fitness companies is a low cost and targeted form of marketing.
Just fill in the form to get free advice and quotes from local PPC companies that know the health and fitness industry.
PPC advertising (or pay per click advertising) is a quick way for gyms and fitness companies to get local or national advertising for exact or broad match search terms (or keywords).
Each time a web visitor clicks on your advert, you are charged a small fee by the search engine (generally a couple of pounds per click).
The more popular the search term is, the more the search engine will charge for it. So search terms that are in London will most likely cost more than smaller towns and cities in the UK as the competition from other gyms/PT’s and fitness companies will be higher.
In the UK there are thousands of fitness companies of all shapes, sizes and kinds. Ranging from gyms, fitness instructors, sports drinks companies, gym equipment manufacture/retail, fitness magazines.
For this reason, competing for market share is something that is high, and as there are only 10 spaces on page 1 of search engines. This means that the only other option for companies is to pay for page 1 exposure.
Most people are conditioned to adverts, however these days, adverts on search engines are becoming more relevant. Therefore paid exposure is in some ways just as good as being listed naturally.
Rarely to web users stray past page 1 of a web search, if they do not find what they are looking for, they normally type something else in to bring up a different set of results.
Paid advertising (PPC) is a great way to get visibility 24 hours a day (or selected hours if necessary) for any search term of keyword for your fitness business.
For many gyms and fitness companies, the problem exists in choosing the right marketing company to use.
There are lots of UK based PPC agencies (hundreds) and many from overseas that advertise into the UK, making things confusing. There are also hundreds of freelancers that work from home that are perfectly capable of setting up and managing your PPC campaigns.
Selecting someone that does have experience in the fitness industry is wise, as they will have a better idea of how to set the campaign up, what keywords to target and how to position it to be effective.
Also knowing which landing pages to send customers to is important. You cannot just funnel all website visitors to your home page.
It is logical to use a PPC company that has worked in the fitness industry before, has current clients that are health clients and has fitness marketing experience.
It is not necessary to meet up with a PPC company, but it cannot hurt to have a face to face meeting, to chat through strategies and objectives face to face.
Many PPC companies make fantastic claims on their websites such as ‘we are the best PPC agency in the UK’ or ‘we are the longest running PPC company in the world’. A meeting gives you a chance to check out these claims, or see if they are just marketing waffle.
We want to help you find the ‘right’ PPC agency for your fitness company, that can generate you results.
Cost is always a factor, but the main factor to consider is that whether they can produce results. Are clicks going through and are those clicks turning into paid customers?
All PPC companies charge different fees, some per month, some charge a % of your monthly spend (10% or so). PPC companies in London tend to charge more than PPC companies in Scotland or up in the north of England, as they have higher overheads, higher staff costs and higher profit margins.
With PPC advertising, you do not get what you pay for. The most expensive PPC company in the UK is not necessarily the best.
Choosing a marketing company to handle your PPC advertising does need to be done with care, as all PPC companies are different.
Shopping around and comparing PPC costs is not much different to comparing quotes for insurance, clothes or anything else; it is not about finding the cheapest, but the best.
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