As the engineering sector in the UK changes, many are opting for PPC advertising for engineering companies.
Being visible online is essential in the modern engineering world.
Just fill out the form opposite to get free advice and quotes from local PPC agencies that have experience in the manufacturing and engineering sector.
Lets start at the beginning, how does PPC advertising work for engineering companies?
It is a quick way to reach a relevant audience on major search engines like Google and Bing, and can be very cost-effective when implemented and managed correctly.
Google’s platform is called Google Adwords. Bing’s platform is called Bing Ads.
You only pay when someone clicks on your advert.
So by using the correct combination of keywords, ad messaging, and landing page, you’ll should only attract visitors who are interested in your product or service. They should hopefully be more motivated to convert.
Appearing organically on page 1 of search engines for your target keywords is difficult, especially for competitive industry sectors.
PPC advertising is a way to get onto page 1 24hrs a day (if you want) by setting up and advertising campaign on the search engines.
Each time your advert is clicked on, the search engines charge you a fee. This could be 0.20p or it could be £20.00 depending on how competitive the keyword you are sponsoring costs.
Paid search is becoming more popular with businesses in all industries.
As the internet becomes an ever more popular place for companies to showcase their services and products. Many engineering companies are using paid media now.
As UK companies seek to grab what little engineering work is left in the UK market (as most of it has now moved offshore).
Top engineering firms like Airbus and Rolls Royce down to the sheet metal fabricator at the end of the road can benefit from PPC for engineering companies.
Paid advertising allows you to get onto page 1 for your search terms.
Whether you are a laser cutter, deep hole drilling company, sand caster or fabricator.
PPC for engineering companies can be set up within a few minutes. You can get onto page 1 for your chosen keywords by using the adverts and this can make a massive difference to your website being successful or being just another website.
This is much quicker than using SEO, which takes time to set up.
PPC for engineering companies needs an experienced agency that knows the engineering sector.
From the many hundreds of agencies around the UK, choosing one that has experience in the engineering sector is very wise (if not logical).
If they have done marketing for engineering companies in the past, they are a good choice. They will have a better understanding of your industry, your competitors and how to market you to produce the best possible profit.
There are companies with sector experience, ones that actually work with manufacturing firms (laser cutters, CNC machining companies) and are successfully bringing results.
Chatting to the company about their portfolio can give you an idea of the sort of industries they have worked in, and if they have a track record in the sector
Choosing a marketing company to set up and manage the PPC campaign for your engineering company can be a challenge. It is good to shop around for PPC prices on the campaign; all agencies charge different amounts and paying more does not guarantee a better job.
PPC for engineering companies does not need to be expensive.
Some agencies charge per month and some charge a percentage of your monthly spend, so it is a case of shopping around and asking about guarantees they can offer.