Compare Quotes On PPC Advertising For CharitiesSince most of the people in the UK are connected online, using the internet for fundraising is an essential marketing tool.
Therefore PPC for charities is an important part of the marketing mix for charities.
Since there are only 10 positions on page 1 of any search engine, the only way to be seen is to use paid advertising.
Just fill in the form to get quotes on PPC advertising for charity websites.
Lets start at the beginning, how does PPC advertising work for charities?
It is a quick way to reach a relevant audience on major search engines like Google and Bing, and can be very cost-effective when implemented and managed correctly.
Google’s platform is called Google Adwords. Bing’s platform is called Bing Ads.
You only pay when someone clicks on your advert.
So by using the correct combination of keywords, ad messaging, and landing page, you’ll should only attract visitors who are interested in your product or service. They should hopefully be more motivated to convert.
Appearing organically on page 1 of search engines for your target keywords is difficult, especially for competitive industry sectors.
PPC advertising is a way to get onto page 1 24hrs a day (if you want) by setting up and advertising campaign on the search engines.
Each time your advert is clicked on, the search engines charge you a fee. This could be 0.20p or it could be £20.00 depending on how competitive the keyword you are sponsoring costs.
The need of marketing for charities is to stand out amongst the tens of thousands of other UK charities.
The main reason for you to consider pay per click advertising, is that the adverts will be seen by millions each day.
People may not click on them, but they will subconsciously note your name and respond at another time.
Using partner programs like adsense means that your adverts can follow prospective donors around.
Whether they go onto a news website, onto their webmail or a participating website, they will see your brand as it follows them.
There are over 200,000 charities in the UK and each one is battling for the market of donations.
As the UK is in a recession, donations are becoming harder to come by, so the need to have good viability is important otherwise donations will go to someone else.
Charities use both Adwords and Adsense for their campaigns.
The main cost is the cost per click, which is determined by Google.
This is the cost each time that a visitor clicks on your advert regardless as to whether they leave or place a donation you will be charged.
Each click will cost anything from around £0.50 up to £25,00 depending on the competition of bidders.
The more companies that are competing to appear on page one, the higher the cost will be per click.
PPC for charities websites may be expensive due to the high competition.
The industry is competitive, therefore costs will be high to compete with. We therefore advise using an agency that has experience in doing marketing for charities.
A company will normally charge a monthly retainer to set up the campaign and then monitor it.
Each agency charges differently, but it is worth shopping around and comparing different proposals in order to get a feel for monthly costs.
PPC costs vary from agency to agency, sometimes by thousands a month. Shopping around is essential.
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