Would Your Building Firm Benefit From Pay Per Click Advertising?Since everyone uses the internet these days, PPC advertising for builders is essential.
There are over 98,000 house builders in the UK, that means that only 10 can fit on to page 1 of any region of the UK.
Since Google serves local results, building companies on page 1 will vary throughout the UK whether a search is made in Bognor Regis or Dundee.
Whether you are a leading brand like Bovis Homes, or a small freelance builder, PPC for builders will help you be found on Google.
Just fill in the form opposite to get free advice and quotes from local PPC companies with experience in marketing for builders.
The competition in the house building industry is highly competitive and PPC advertising is a very powerful way of being found.
Since the first place anyone will go to find a builder is the internet, PPC advertising is the perfect way for local builders to be found for both commercial and private building work.
PPC can be set up within a few minutes, but it is quite a complicated system, as there are lots of variables that can be changed such as:
Landing pages are very important for each advert that is displayed, since most people will want to land on exactly the page they expect. If they are sent to your homepage, or contact page, chances are they will leave and go to a competitor. This is why experience in PPC advertising campaigns is important, since a lot of money can be wasted just by not doing the basics.
Of course you know you keywords, but there may well be additional search terms that other people will use to find you that you have not considered.
Google does have a ‘keyword tool’ that gives variations. Since we live in a multi-cultural society, two genders and people of all ages, everyone will search for something using different search phrases.
General Search Terms
Residential construction company
Commercial construction company
The internet is a crowded space, and in any town or city, there are hundreds of building companies competing for internet coverage. There are the organic search results that search engines serve, but also the paid adverts.
If you are not listed on either of these, then you will get very few sales enquiries as customers are going to the competition. Bing ads and Google Ads are the leading platforms that you can use.
As mentioned, there are over 98,000 house builders in the UK. Google serves up local search results, so a builder in Durham will never be listed in London, even if they are looking for business in London. PPC advertising is the only way that they can get listed on page 1.
The costs of PPC advertising for house builders can be broken down into two areas, the cost of the advertising itself (which goes to the search engine) and the cost of the setting up and management of the campaign (which goes to the PPC agency).
The monthly costs can be controlled, so depending on the marketing budget, you could spend hundreds a month or millions.
All PPC agencies are independent and each will charge a different monthly fee, to manage your account.
Comparing quotes is not about looking for the cheapest PPC agency, but the ‘right’ agency for your building company. Once that can get your campaign up and running and producing results from regular enquiries coming through.
When considering PPC advertising companies, there are thousands of paid media agencies in the UK to choose from.
It is wise to select one that has got experience in the construction sector, one that has a track record and a history of success in managing profitable campaign. If they have construction marketing experience, they are likely to produce you results fast.
It is wise to compare a few agencies, to get a few prices and compare quotes. Since PPC advertising prices range so much, comparing a variety of agencies is wise.
One thing to bear in mind is that all PPC agencies are independent profit making companies. Comparing quotes is not about going with the cheapest agency, but the ‘right’ PPC company for your building firm. Did you want a freelance PPC expert, or an established PPC company?
Just fill in the form and we will get you quotes today on PPC for builders that work in the construction sector.
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