Compare Quotes From Local PPC AgenciesWith hundreds of PPC agencies around the UK, we advise using someone local to manage your paid advertising campaigns.
Finding the right agency for your company can be challenging. There are lots of PPC companies around the UK, many boasting award winning services or ‘highly recommended’.
In the UK there are over 500 PPC companies, ranging from freelancers up to top marketing companies in London working with top global brands.
Some hold a Google Partner badge, but is using a Google Partner going to make any difference?
We want to help you find the right PPC company for your business. Someone that can produce you the results you need for the lowest monthly fee.
Lets start at the beginning, how does PPC advertising work?
It is a quick way to reach a relevant audience on major search engines like Google and Bing, and can be very cost-effective when implemented and managed correctly.
Google’s platform is called Google Adwords. Bing’s platform is called Bing Ads.
You only pay when someone clicks on your advert.
So by using the correct combination of keywords, ad messaging, and landing page, you’ll should only attract visitors who are interested in your product or service. They should hopefully be more motivated to convert.
Appearing organically on page 1 of search engines for your target keywords is difficult, especially for competitive industry sectors.
PPC advertising is a way to get onto page 1 24hrs a day (if you want) by setting up and advertising campaign on the search engines.
Each time your advert is clicked on, the search engines charge you a fee. This could be 0.20p or it could be £20.00 depending on how competitive the keyword you are sponsoring costs.
These days, if anyone is looking for anything, they will turn to the internet.
Google is the main search engine that 70% of us use. The next is Bing that gets around 10%, the rest are other smaller search engines such as Duck Duck Go.
As your customers increasingly spend more of their time online, it makes sense to reach them on the internet.
A pay per click agency will help you plan and execute an effective online advertising campaign that will reach your customers with relevant messaging.
PPC agencies offer a wide range of services, from account audits and consultations, to full account build and management.
Most PPC agencies offer a full range of services. Broadly these will cover:
Some PPC agencies can also run display adverts for you, these being advertising on sites other than search engines.
Most commonly these will be in the form of image or animated adverts. Some agencies will have their own in-house designers to make these adverts for you, so let them know if this is a requirement.
The aim of all paid media activity should be aligned to meet your business goals, and a good agency will operate with a “business owner mentality” treating your account as if it were their own company.
The fundamentals of pay per click are fairly easy to grasp, and there is a wealth of information about the topic online.
However there is a vast difference between an averagely run account and an excellently run one.
There is quite a lot of analysis that is needed, so this can take time. Setting up keywords and even ‘negative keywords’ takes time and insight.
As time has progressed, the advertising program the search engines offer has become more complicated. There are more things that can be adjusted so that you can take more control over what your adverts are doing.
These could include:
There are a lot of other things that can be adjusted within the PPC advertising systems, as you will discover if you do it yourself.
PPC costs do vary considerably, so we do advise shopping around and comparing quotes.
All PPC companies are different, some have only just started trading, some have been doing PPC management for years. Freelancers tend to be cheaper than agencies, but do they have the PPC knowledge.
Setting up and managing PPC campaigns does take time, in some cases a lot of it. Does a freelancer have the time to allocate?
There is then the analysis of reports to go through, so that adjustments can be made to optimise your campaigns.
Choosing a marketing company is not a simple process, as there are thousands in the UK to choose from.
Just fill in the form to get free advice and quotes from local PPC experts that know your industry sector.
For more information on choosing an agency, read our PPC help page.
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