Compare Quotes From PPC Agencies In PeterboroughThere are over 20 PPC companies in Peterborough ranging from freelancers to larger marketing agencies that offer paid search along with other marketing services.
The challenge however is finding the ‘right’ agency for your business since there are over 5,000 PPC companies in the UK.
Do you choose a small agency who may be cheaper? A larger Google Partner agency that has been running for many years?
This is where we at Marketing Quotes can help, by getting you a few quotes from local PPC companies in Peterborough that know your industry sector.
Just fill in the form to get quotes today.
A meeting gives you the opportunity to get a feel for the agencies marketing experience. There are a wide range of marketing agencies in Peterborough that offer PPC, selecting the right agency is important.
You can look over your Google Analytics account to see what keywords you are performing for and what ones you can pay for.
Many marketing companies in the UK make claims on their website ‘we are the leading PPC company in the UK’ and ‘we are a multi award winning agency’. A meeting gives you the opportunity to fact check and see what is true and what is marketing.
How well does the agency know your industry, your products/services?
You can chat through their knowledge base at the meeting to get a feel for how well they know your market.
We do feel that knowledge is power, and an agency that knows your market is more likely to be successful than one that has not. If you are a shop, would you choose an agency that has a lot of experience in doing PPC for medical companies?
When meeting with PPC companies in Peterborough, some points that you can discuss would be the following:
Rather than sending website visitors to your homepage, or an internal page, maybe sending them to a dedicated landing page? This could be a new web page that has been created specifically for your campaign, or a stand alone page (so that people cannot move to another page and are lost in your website).
Normally doing a split test is best practice by PPC companies in Peterborough, to see which pages and adverts produce the best results. This can also be done over different days to see which days and times your customers are searching for you.
As touched on above, knowing when your customers are searching for you is important. Some companies operate 24/7, others are just 9-5. Some operate 7 days a week (like a holiday company), others operate 5 days a week (such as an engineering company). You can advise to the agency when best to have your adverts appearing.
The safe route is to go with exact match keywords, as this will ensure that only people specifically looking for your product and service will be delivered your adverts. The thing to remember is that as humans, we are all different. Just because what you may type in to find your website does not necessarily mean that someone else will type in that.
Even split testing keywords on campaigns could be a good way to see if you should go with an exact match or dynamic match for your keywords.
There are lots of things you can discuss in your meeting with the PPC agency in Peterborough, but these would be the things that spring to mind.
Paid advertising online is not just done on the main search engines like Google and Bing, but also on social media websites like Facebook and Linkedin.
Paid advertising on social media websites is also a lot cheaper than the main search engines. You can also target specifics on social media such as gender of users, age groups, interests etc.
You could also link this into using a social media influencer on TikTok, which has proved successful for many ‘dull’ brands and products.
Since all PPC agencies set their own monthly fees, PPC costs will vary, considerably.
Choosing a marketing company is always going to be a challenge.
We are not saying to go with the cheapest agency, as you do not get what you pay for when it comes to marketing. The most expensive marketing company in London does not make them the best one.
We at Marketing Quotes feel there are a few factors to consider when choosing a marketing partner, price being one of them.
We feel that industry experience is important, but also chemistry. Do you have peace of mind that they are honest, upfront and transparent? Do they seem experience in using Google Adwords?
We want to help you find the ‘right’ agency for your business. Just fill in the form and we can get you a few quotes to compare from local PPC companies in Peterborough that know your industry sector.
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