Compare Quotes From PPC Agencies In CanterburyThere are over 20 PPC agencies in Canterbury, not to mention many website designers in Canterbury that offer PPC along with design services.
The difficulty is finding the ‘right’ PPC agency for your business. Do you choose a freelancer, or a larger well established agency? Do you choose the one at the top of the search engine? Do you go with a Google Premier Partner?
Not all PPC companies in Canterbury are well established, some have been trading for 20 years, some have just started.
It is advised to go with a well experienced PPC company, rather than being the first customer of a startup.
This is where we at Marketing Quotes can help, by getting you a few quotes from local PPC companies in Canterbury that know your industry sector.
Just fill in the form to let us help you.
PPC advertising (known as pay per click marketing) is a quick way to get your website onto page 1 of the search engines for your particular search terms or keywords.
Each time someone clicks on your advert, you are charge a small fee by the search engines (normally a few pounds).
90% of all internet searches are done on Google, due to it being the default web browser on most smartphones and desktops, but there are other search engines such as Yahoo, Bing, Ask, DuckDuckGo.
Google is the most expensive for PPC advertising, and a lot of companies opt for one of the smaller search engines. This means fewer leads, but a lower cost per month.
How often have you clicked on a link (or an advert) only to find that it sends you to a page that does not give you what you were looking for?
The advert needs to match the page, you cannot just send people to your home page, or to a general page that offers too many choices.
By nature, people are lazy and want to get what they are looking for now!
Creating landing pages that are as close to 100% match to the adverts should mean a higher conversion rate and a lower bounce rate (people clicking on your advert and then clicking ‘back’ and going to your competitor).
Experience PPC companies in Canterbury should be able to help create relevant landing pages (or at least advise you on setting them up by editing existing pages).
When choosing a PPC agency in Canterbury, it is wise to consider how long they have been doing PPC advertising. Are they a new agency or startup? Are they established with a track record of success?
Often staff will leave an agency to set up their own company, they do know how to use Google Adwords, but do not have a track record as an agency. It is worth finding out how experienced the agency is.
Do they know your industry sector?
Often PPC companies in Canterbury will have a varied client list, engineering, medical, retail etc.
It is wise to use an agency that does understand your industry, and have worked with similar companies to yours. If you are a builder, it is wise to use an agency that has done PPC for builders in the past. They will have a better understanding of the varied keywords you need to be targeting (long tail and short tail).
Meeting the agency is also good. You can go through your analytics account together to see what your organic rankings are like to tie in the PPC campaign with.
A meeting also gives you a chance to vet the agency, asking about any claims they make on their website (such as ‘we are the UK’s top PPC agency’).
PPC advertising is not just limited to the main search engines that we all are familiar with seeing adverts. Advertising carries over numerous web platforms.
Re-marketing is when your adverts follow previous visitors around partnering websites such as news websites.
Using a social media agency is very popular with a wide range of businesses and is a lot cheaper than advertising on the main search engines like Google and Bing.
Most PPC companies in Canterbury should give you this advice:
How relevant are your chosen keywords to your landing page? Are they the likely keywords your audience is likely to be searching for?
This is known as ‘quality score’; Are the keywords you are targeting appearing on your target page. Are they evenly distributed throughout the page with variations?
Your Adwords campaign can be likened to that of a house. It is built on strong foundations and kept tidy.
PPC costs do vary significantly, since all agencies set their own fees.
You will pay a cost per click for the keywords you wish to target (which is paid either to the search engine, or the social media website), but also pay the agency a monthly management fee.
The more time the agency spend managing your account, the higher their fees will be. However agencies monthly fees vary.
Choosing a marketing company is never an easy job, as there are so many to choose from.
You do not get what you pay for, the most expensive agency is not necessarily the best.
We want to help you find the best agency for the lowest cost. We are not saying go with the cheapest agency, it is about experience and the chemistry you have with them.
Just fill in the form and let us help you get a few quotes from local PPC agencies in Canterbury that know your industry sector.
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