Consider Some Packaging Design IdeasPackaging can look very bland, uninspiring so we have put together some packaging design ideas that may cause you to stop and think.
For anyone that is considering packaging, there are a few important things that need to be done before charging in and getting something produced.
We buy with our eyes, in the same way as we eat with our eyes.
If the meal that was put in-front of us at a restaurant looks good, we will want to eat it. If we see a product in a shop and like the packaging, we will want to buy it.
However how do you create a packaging for your product (be it a beauty product, a food product, a beer etc.) that will stand out in a busy market place?
By talking to a number of different packing design agencies, you can get a feel for what kind of options are available.
The problem we face as a society is that 99% of our packaging is made from plastic.
What makes things worse is that most of the plastic packaging that is used is not recyclable. The remainder that is able to be recycled, much of it is not and is buried in landfill sites.
You can make your product stand out by using alternatives to using plastic packaging.
There are a wide range of marketing agencies in the UK that specialise on packaging, for food, clothes etc.
If you are going to produce your packaging, you do need to get it right from the beginning.
Reflect on packaging design ideas to give you different options.
We are here to help you find the right agency that can discuss different packaging design ideas with you.
Very often it is easy to get something produced quickly as time usually is against you.
However a simple checklist can save you a lot of problems later down the line:
Have you used a market research company to look at feasibility?
Packaging design ideas need to be considered. Another good tip is KISS (keep it simple silly).
It is very easy to try and get too much onto your package and swamp the message/design.
If you are paying a lot of money to the designer wanting to get value for money is going to be in your mind. However as with many things, less is more.
Some examples of successful brands that are simple yet effective would be Google (clean and crisp), Innocent Smoothies (basic and simple design).
There are many product packages that are crowded, busy and confusing; however something clean, crisp and impacting does tend to stand out more.
When you are getting design ideas from your chosen agency, why not get them to produce something simple and something more involved.
This way you have a couple of options to compare. Choosing a marketing company that knows your product/service is important, which is where we can help.
When it comes to your business packaging, it is an extension of all that your product and brand stand for. Offering luxury packaging boosts the credibility of your product and positions it as being high-end.
This packaging can excite your customers and entice new ones to pick up your product and explore. To achieve this look, you’ll need to consider the colour scheme and the textures as a minimum.
We have already mentioned the plastic problem, but this is such an important topic.
Your brand will stand out if you can show your customers that your packaging is sustainable.
In the days gone by, we used to get our mild delivered by the milkman, using an electric milk float, in glass bottled that were collected and replaced each day.
Now we get milk in plastic bottles from the supermarkets that have used trucks than run on petroleum.
Surely we have missed something as far as our milk is concerned?
Can you make your packaging sustainable?
Packaging design ideas includes the designer you select. Designers do vary from some that work with big brands, down to small graphic designers that offer this as a side service.
Either would be good to use if their ideas and created products are suited, so it is good to shop around.
By filling in the quick quote form opposite you can get a few ideas and options to compare packaging design costs.
Digital Marketing
Marketing And PR Agency
Creative & Design
Web Development
Events & Hospitality
Other service