Medical telemarketing is a very powerful form of marketing for your medical company, it can also be a very effective one.
By targeting specific medical prospects, you can effectively reach your target audience right away.
Price comparison for lead generation can help you get quotes from 5 local agencies that work in the medical sector. The alternative is spending hours on Google sifting through websites.
There are tens of thousands of health companies around the UK and a high proportion of these companies will use call handling (either in house, or subcontracted out to an agency).
Telemarketing for medical and pharmaceutical companies is a powerful way to quickly target prospects and generate sales leads.
Telemarketing is a powerful pro-active form of marketing for medical companies.
The healthcare sector expenditure is an eye watering £257.6 billion and that is going up year on year as the population continues to climb.
Telemarketing helps healthcare companies directly target the right prospects by a very old fashioned form of marketing, a voice conversation.
These days our society has grown too reliant on email and online marketing. Telemarketing is a decades old form of marketing that has proven results for hundreds of UK medical companies.
An inbound medical telemarketing strategy involves customers initiating the first point of contact with your medical or healthcare company. Unlike outbound telemarketing where telemarketing agents directly reach out to customers to make a sale, inbound telemarketing enables your customers to contact your healthcare company when it best suits them, which could yield higher profitability in the long run.
For example, say they see an advertisement on TV about a telephone service or magazine subscription and you wanted to buy or acquire more information, you need to only reach out to the inbound call centre, where a telemarketer is waiting to accept your incoming call.
Also contrary to outbound telemarketing, inbound telemarketing can entail more customer relationship management (CRM) tools and strategies.
Inbound telemarketing for you can be used for a variety of purposes:
Some companies may get hundreds of calls a day. Many of which are routine basic calls. These can be handled or responded to quite quickly without the need for a expert or an approved specialist offering advice.
For this reason, many medical companies do either use call handing resources in house, or use an agency to help handle calls.
Outbound telemarketing is generally used for lead generation and sales reasons (generating new sales enquiries, meetings or call backs).
Many medical companies will use an agency in order to help with selling new products, services and solutions to the health sector. The main consideration when choosing an agency is their experience in the medical industry.
Do they understand the medical marketing world; have they worked in the sector in the past and to what extent?
There are over 600 around the UK, so shopping around and comparing quotes is important from the ones that have experience.
Call handling is an important process of telemarketing for medical and healthcare companies.
As a small business or large medical business, it can be impossible to ensure there are enough employees available to take all the calls from your customers.
Answer machine messages and long hold times can really let you down in the customer service stakes. No-one likes leaving messages on answer machines, since the calls are rarely returned and less people like listening to music while in a queue being told ‘your call is very important to us’.
People expect to be able to get in touch with you quickly, whether they want to place an order, check on an existing order or simply ask a question about your products or services.
One fact of today’s world is the need to shop around and compare quotes. Whether this is for clothes, insurance, food, or marketing.
Prices are on the up as all companies are in business to make profit. The owners need new cars, bigger houses and more holidays. Therefore shopping around is wise to avoid overpaying and adding to someone’s holiday spending money.
Telemarketing is slightly different however, as telemarketing for medical companies cannot be compared just on price alone.
Choosing a marketing company to handle your telemarketing can be a challenge.
All marketing agencies their own fees, some charge per day, some per month, few work on commission; but telemarketing prices do vary from very low to very high.
This does tend to relate to the agencies experience, their knowledge of the medical and healthcare sector and their ability to deliver results.