Osca-websites is a service you can rely on, were a forward thinking and professional web design and development agency based in Benfleet, Essex. We provide cutting edge website design at an affordable rate.
With over 20 years of experience in all aspects of web design and internet marketing, we are able to provide a solution to almost any online requirement.
Within the initial sale process you will have been asked questions about your business to give our design team a head start in creating your website using the design brief at point of sale.
We have a variety of Local SEO tools to get your website found locally online, we can help create a marketing strategy to get your company website found online.
First thing most people initially think of when it comes to getting a website found online is SEO, also known as search engine optimisation, this practice has changed massively over the the last few years with 'The Google Spam Team' tracking a websites every move.
If a campaign is done correctly can still be a very effective marketing strategy but remain mindful it will not be an over night success and it takes time to deliver your return on investment (ROI), that said you need to make sure your website fits within search engine guidelines.
SEARCH ENGINE OPTIMISATION
SEO is the practice of getting as high as possible within the search engine listings for relevant search terms and generating extra business leads & sales. Search engine algorithms change all the time and what works one day can quite easily change the next. The art of search engine optimisation is to keep the website within search engine guidelines and remain high up in the list for search results by having a natural flow of links and internal link navigation. The website should be user friendly and by creating great quality content other websites will then want to link to your work.
So what is involved? The most important thing to consider is the Website Objective. Our initial investigation into any SEO campaign would be the following:
ON PAGE SEO
On page search engine optimisation is hugely important as this is the first place to start once competitor and keyword analysis is completed. If the website structure and HTML mark up is not correct this can lead to problems. Too many problems can certainly cause your website to fail miserably in Serps (Search Engine Results).
*All websites we build from scratch will be initially optimised to suit search engine guidelines.
OFF PAGE SEO
Search engines use many pointers now to see if a website has quality content and uses social networking sites like facebook and twitter and others to gauge audience reception.
There is still the old fashioned traditional SEO way which is link building to promote a website and improve search engine rankings, but if your creating great compelling content then natural links will come. Quality over Quantity wins every time.
LOCAL SEARCH ENGINE OPTIMISATION
Local SEO and Google+ Local optimisation are vital to any business which is targeting a specific geographical audience.
Its amazing that there so many local based business websites that have not locked on to local traffic, too often I hear customers complaining that there website generates no business, after looking over the clients website its clear to see that the site has no proper structure and it has no location based pages and in effect the website is geared towards a much wider audience than the client needs.
Ok, So what's the Local SEO process?
Before we under go any monthly campaign we need to make sure that your website fits within google guidelines and that there is nothing stopping your site from being listed within Googles search results.
Its important your website has the following free tools on the website:
Monthly Process
Using tools we have available to us we will identify commonly searched keywords based around your business and look to reference that within your website with optimised text making careful use of title, description and heading tags which will help make your website relevant in all the right areas.
The Fundamental Process
Other Work
As well as whats listed above, there are many other factors that contribute to ranking strongly in local search. These include (but are not limited to):
