Do your sales efforts require a new impetus ?

Are your sales costs increasing and profits dipping?

Is the sales cycle too long and proposals never become sales?

Do your customers really know what you stand for?

Established 15 years ago, Transaction Focus has successfully established itself as a highly adaptive and competitive outsourced sales and marketing company, with a client base of over 20 companies. Transaction Focus works with a diverse mix of clients from the media, IT, technology, communications, and travel sectors.

Transaction Focus is led by Charles Smee who has over 28 years experience of field and telephone direct sales, call centre management, sales force motivation sales promotion, advertising and trade marketing. He has worked for mainly blue chip multinationals worldwide in a range of sectors; FMCG, Industrial products, Publishing and TV.

Charles is supported by an extensive team of sales and marketing professionals all from the highest levels of management with specialist knowledge in the travel, luxury goods, telecommunications, technology, food, fmcg and management consultancy..

Transaction Focus offers a comprehensive brand centric and practical service to maximise the value of your customer transactions in the short and long term.

Put simply, we ensure that you retain the most profitable clients; it is the smartest way to make money and stay in business.

We are sales and marketing professionals who focus on the job in hand, either independently or alongside your sales and marketing team

We work as sales people simultaneously as observers (even anonymously if you like) to analyse sales performances, Brand Performance Indicators and other Key Performance Indicators (KPI’s)

In the digital age of permission based marketing, the inspirational art of telephone marketing still has a clearly defined role in the marketing mix.  Some products can still be sold on the basis of a great telephone call, as long as you have strong marketing collateral (or simply a good website)....but most importantly, energetic, marketing savvy, polite telemarketing people, who really know how to sell.

Welcome to  Transaction Focus

Lead Generation is increasingly critical for the successful implementation of Business Development plans.Purchasing of quality data of potential profitable customers is key.