Welcome! We’re Bright Lights and we help accountancy firms to grow through telemarketing. That’s it – we don’t work for anyone else and we don’t create websites, advise on social media or do email marketing. We’re not knocking any of that – we just focus purely on what we know best and what we know works. We’ve been doing it for ten years and although we don’t like to boast, we think we do it extremely well!
Telemarketing is the only way you can find the 1 in 20 business owners who would be interested in changing accountants if only it weren’t such a hassle to do go about researching who to change to. By setting up a free, introductory meeting with them at their premises you’re making their life easy, and can pretty much guarantee that you’ll be the only firm they meet with to discuss why they think their current provision can be improved. As long as you’re providing the best possible service at a fair price and can communicate that well to a prospect, you’ll find that telemarketing is the most efficient way of consistently bring new clients on board, with a return on investment that you can measure in black and white.
From day one we knew that clients would only stay with us if they saw a worthwhile return from the process and wasted as little of their time as possible, so we only ever arrange meetings with people who are genuinely interested. That way we know for a fact that you have a real chance of winning business from our meetings, and our stats back that up: on average, our clients can expect to sign a new client from 1 in 3 of the meetings they attend. Of course, that’s only impressive if the fees that are up for grabs are worthwhile. The average fee opportunity from our meetings is £3,200, and the largest so far this year was over £20,000.
As we approach our tenth year of trading, we’re still constantly striving to find new ways of improving every aspect of what we do, whether that’s managing prospect databases as efficiently as possible to ensure that we wring every last drop of value from it, investing in our ITC infrastructure so that we can make more calls and therefore more appointments in a shorter amount of time, or honing our team’s communication skills in order to best deliver our clients’ message.
We work exclusively with accountants, from sole practitioners looking for their first clients through to regional leaders competing to stay on top, and everybody in-between. What they all have in common is an ambition to grow, and a confidence that they’re offering a class-leading service. Time and time again we’re told by business owners that getting a cheaper deal isn’t what motivates them to change. What they’re looking for from an accountant is proactivity and a sense that they’re a valued client. Isn’t that the minimum they can expect from their most important professional advisors? If you know that you can offer businesses what they want, you’re the type of accountant who will thrive with us.
What we do is simple: take the leg-work out of business development at the prospecting stage so you can concentrate on delivering your message only to those that are primed to hear it. If you’re proud of the work you do and know it can benefit others then you should be shouting it from the roof-tops, and that’s exactly what we do on your behalf. Your time is precious so we don’t concern ourselves with trying to persuade people who are perfectly happy with their accountants. When you attend one of our sales leads you can be assured it’s with somebody who’s genuinely interested in what you have to offer. After all, if we were in your shoes we wouldn’t expect anything less.
