A4G specialist is helping accountants to find new business. After 20-years of working with accountants, we have a pretty good picture of the personalities that get great results working with us and those that don’t!
The clients you chose to work with have a greater bearing on your income than your technical skills.
Attract clients through low fees, and they’ll leave you for someone even cheaper. You’ll work header for less and waste more time, and money, replacing them.
The clients that benefit most from your approach, and your work, pay you premium fees and stay with you longer. If you’re not meeting your perfect potential clients you’re wasting a lot of time and money.
Successful telemarketing for accountants starts with a clear understanding of your perfect client. You can judge a telemarketing partner by the questions they ask you, not the claims the make.
If you’ve been in practice a few years you expect to loose a client from time to time. Sometimes it’s inevitable, clients retire or get bought out.
But it still hurts when a Grade A client jumps ship to work with a rival. Especially when you know you could have done more to keep them aboard.
The problem is by the time you take the dreaded phone call, there’s little you can do to salvage the relationship.
Imagine the difference it would make if you had an early warning system. Think of the clients you could save if you heard of clients’ issues before they became problems, client’s moans before they look around.