Midnight’s approach to campaign planning is two-fold. We combine story hunting and story creation to tell stories to give our clients a truly competitive edge. And we’ll always put the commercial or organisational objectives at the heart of the campaign.
Our 24-year heritage in influencing the media agenda means we know what the media want – and how to ensure businesses and brands are featured in the most relevant and influential media outlets.
Our in-house journalists and PR teams are expert at writing for the media, crafting creative, media-friendly angles, while our social teams are expert in seeding content and engaging influencers.
Midnight takes an investigative journalism approach to campaign planning.
We’ll start with a kick off workshop where we’ll interview your key spokespeople or stakeholders – and perhaps some of the people at the coalface too.
So often there is a hidden gold in an organisation which is simply not being mined. Our teams will unearth the stories that aren’t being told to give you the recognition you deserve.
Once identified, we’ll find creative angles to align your commercial objectives and key messages with what the media are interested in. It’s our job to find the space where the two can overlap. In order to give our campaigns longevity and depth we’ll also seek to create stories on behalf of our clients.
Midnight’s PR campaigns include:
