Media House International is a full-service, global PR company based in Scotland. We are best known for anything crisis related. Executive Chairman Jack Irvine leads the MHI teams on these two disciplines. Our public relations consultants are highly specialised in enhancing and protecting the reputations of companies, organisations and individuals. In an era when perception is all, it is essential for clients to benefit from high quality public relations advice supplied by experienced professionals. Business to business public relations, media relations, stakeholder relations, profile building, corporate positioning, issues management and event organisation are among the areas where Media House can offer bespoke public relations solutions – and make a difference. Over the years, our crisis work has seen us involved with a variety of industries including Scotch whisky, transport, leisure and hotels. Our varied client base includes household names such as Wm Grant & Sons, Stagecoach Holdings, McGill’s Buses, Bourne Leisure, Butlins, Haven Holidays, Hilton International, Bank of Scotland and Rangers Football Club.
Our media relations services services are underpinned by our close links with journalists, editors and proprietors of media organisations. Media House International’s highly experienced leadership team offers clients the best chance of establishing and maintaining a positive and productive relationship with the media.
Main board director Ramsay Smith has built rural business department over the past decade and he is now is the market leader in understanding the challenges facing the land-owning community, especially in Scotland. Media House International is very proud of the close working relation it enjoys with several leading law firms in London, Scotland, the Caribbean and the USA. It would be accurate to say that we see each other as partners and we work as a team to achieve the best possible results for international clients and high net worth individuals.
Digital marketing is something we also offer. t’s all about staying connected – in the right places, at the right times.
Take social media, as an example. We use it for every part of our lives – in our personal relationships, for entertainment, at work, in our studies, at home and for civic participation and engagement. It has gone from being “nice to have” to an essential component of any business strategy.
Social media is all very well but if you don’t have a website at the hub of your online activity, all the effort you put into communicating with the world could be in vain. So Media House offers a comprehensive suite of digital services that complement each other – allowing you to maximise your presence, impact and messages across various channels.
Our training – despite coming under the same heading – are two very different beasts. The latter shows clients how best to engage with platforms such as Twitter, Facebook, LinkedIn and how to use analytic tools to maximise online performance. The former is one-on-one tuition on how a client can handle hostile media interviews, especially in a crisis and who will, or will not in a corporate body, demonstrate the skills required to face a grilling on primetime TV.
An associated discipline is your reputations management which counteracts misleading search-engine results and builds a positive brand image for you and your company. Both social media training and online reputation management fall within our digital services management package, which helps clients to stay connected to their target audiences. Our MARCOMS service can sure that your corporate message is concise and on-target, whatever the arena. Our communications audit is a valuable tool for company leaders to determine whether their internal PR team is getting their message across and performing in an efficient and cost effective manner.
Interestingly, Media House International’s experience is that many other issues are thrown up by this in-depth audit, many of which will need further action by management who until then were unaware of them. With research, we feel it is essential for our clients to be up to date with the latest business and political intelligence. Marketing Communications sees us offering expert advice on projects involving both PR and marketing skills.
Modern technologies have opened the door to a whole new era of digital advertising, which allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision.
Media House International can help to develop a digital advertising strategy that works. So what exactly is digital advertising?
It’s when a businesses utilises internet technologies to deliver promotional messages to consumers. Digital advertising includes advertisements and promotional messages delivered through email, social media platforms, online advertising on search engines and banner ads on mobile or websites. You can rely on us to work with you, side-by-side, to deliver a distinctive, effective, cross-channel campaign.
