Creativity, knowledge and teamwork are three words that clients talk about quite a lot when they use Playtime PR…

But passion is what drives us: passion for campaigns, passion for products and passion for results.

We deliver effective PR for brands in the toys and games sector because that’s what we love.

Playtime works closely with you to represent your brand at its best, and generate exposure across all media.

Explore the site to find out more about our approach, our successes and our reasons for thinking you’ll enjoy working with us.

Playtime PR provides the know how – and the know who – to get the right people noticing your toys and games.

From the nitty gritty of a simple press release and frontline media pitching, to complete press office functions and all-singing, all-dancing 360-degree strategic PR campaigns to fit your other marketing efforts.

Since the late nineties, we’ve been bending the ears of journalists from all corners of the media – and finding out what makes them tick!

There are more than a few on our Christmas card list! We make regular contact with these influential writers, and stay on top of the news agenda…

We’re also routinely contacted by respected writers and broadcasters looking for everything from case studies and competition prizes to exclusive feature angles and product samples.

What’s more, we have a bank of experienced journalists on hand to serve as a sounding board – meaning you can test your ideas with us before taking them forward.

Playtime PR’s current mix of clients includes big brands and the brand new. Some are traditional organisations, while others are smaller, including inventors and start-ups. 

Lesley is our head honcho.  A down-to-earth approach and tangible, impressive results are the foundation of Lesley’s reputation.

With over 20 years’ PR experience – including time in the entertainment and travel sectors – Lesley now specialises in toys and games.

As the founder of Playtime PR, Lesley combines strategic-and-creative trade & consumer-facing PR campaigns with extensive, high-quality media contacts.

Lesley was the overall Winner of ToyNews Woman of the Year 2016, ToyNews PR & Communications Woman of the Year 2016, PRCA’s Industry Leader of the Year 2017, and shortlisted again in 2018.

For two consecutive years, Mojo-Nation have featured Lesley in the Mojo 100, the industry’s list of the 100 most-influential people. She also co-founded London’s premier grown-up games night, Board Game Club, with colleague Peter Jenkinson.

Growing up, Lesley’s favourite game was Guess Who?.

Influencer Campaigns In PR:

• Ten years of social, celebrity and media influencer campaigns
• Delivering 100s of commercial influencer partnerships in that time
• We’re trusted to deliver influencer programmes for some of the most successful toys and games brands in the UK
• Our in-house-developed benchmarking system delivers insights to support bespoke talent recruitment for every campaign: no automation, no database
• Our dedicated micro-influencer campaign management nurtures talent while harnessing engagement on a broad scale. In 2022, we worked with over 1500 micro-influencers, handpicked to fit each brief
• We handle everything for our clients within stringent criteria to achieve the most impactful content results every time

Prioritise

We use business priorities and shared purpose to focus everything we do on the client outcomes that matter

Experience & Engage

Giving consumers the opportunity to experience toys and engage with the brand to create unbreakable emotional connections 

Build Trust

In an uncertain world, we give our clients a trust advantage by satisfying influencer and stakeholder needs 

Excite Media & Stakeholders

We elevate our clients from the crowd by creating genuine excitement at just the right time, using our in-house Excitement Matrix to plot a toy’s Tribal Status against its Playability

Trigger Action

Everything we do comes down to inspiring people to take the right action for our clients to drive immediate and sustained sales