Welcome to JDI, a new breed of marketing agency. 

Every agency says they’re different and to be honest at first glance we may not appear to be so.

We might even seem to be a bit small for your needs. Now look again.

This agency has been going for a quarter of a century. Its clients list reads like the Who’s Who – not just of famous brands but also some of the world’s most successful campaigns.

We are different. For a start we’re results driven. Not in terms of site traffic or page views but good ol’ fashion quality lead generation, market share acquisition and dare we mention the S word – oh all right then – Yes Sales!

We offer a full package, PR, marketing, website design, branding.  We guarantee not to be beaten on price.

We punch well above our weight.

Our teams can scale up fast, creating entire campaigns for new product launches that can start regionally and roll out rapidly nationally and internationally.

We’re a true 360 – one stop shop for all your strategy, creative, content media and campaign management needs – both across the digital and traditional media space.

But above all, the chances are we have seen the challenge you are currently facing before and know exactly how to solve it – first time! As one of our clients put it.

We have learnt that if good advertising arrests your audience’s attention, then great advertising makes them nearly crash their car. And yes, advertising really can be that powerful.

Our Marilyn Monroe Advertising Campaign is still hailed as arguably the most successful press advertisement of its time – It ran once in one publication and generated a sales enquiry for £0.5bn – from a company that had publicly stated it would never do business with our client.

The same digital advertising campaign ran in the US and generated a response rate 180 times greater than the industry average.

The resurgence of interest in branding, brand values and brand marketing is born out of necessity.

The over dependence on SEO and Pay per Click has resulted in customers assuming that all product offerings are fundamentally the same and that therefore the only differentiator is price.

The end result has been the decimation of margins and the undermining of both core brand values and marketing budgets.

So where do we begin to restore the balance? The answer lies is the development of a true and comprehensive brand strategy.

Once created a great brand strategy will act as an invaluable cornerstone for any business. It becomes a reliable benchmark to test both old ideas and new and a litmus test for even the most unlikely of opportunities that emerge.

Get it right and the value to the business is priceless from sales to recruitment and expansion to exit strategy. This is where old school brand marketing and new age digital age brand application must come together and integrate.

There is a word missing from the much-used phrase; “Content is King” and that’s Quality!

As competition increases for an ever-greater web presence, share of voice and all the benefits that go with it so, many of our target audiences’ needs are becoming increasingly ignored. Good content is really useful, well structured, liberated from waffle and genuinely interesting.

Great content is all of the above and captures the imaginative and creates a bond between the customer and you. It’s born out of exceptional creativity, imaginative thinking, superb production values and dare we say it – professional writing that would make any English teacher proud.

Why is all this so important? we hear you cry. The answer is simple. In a world where average is all too often presented as high achievement and the omnipresent “That’ll do” culture manifests itself in the blandest of advertising and naff DIY videos made using hand held mobile phones, it takes very little effort to catch your competition napping, climb to the top of the mountain and shine.

Great content gives you the opportunity to demonstrate to the world one overwhelming fact – namely that you care more about your customers and what you do for them than anyone else. Just look at the trouble you go to to communicate with them.

What your competitors haven’t realised yet is that when it comes to content – it’s what you don’t say and do that is as important as what you do and say.

The role of blogging and therefore blog marketing has changed dramatically since the early days of the first blogs.

Yes it is still important to publish and have your carefully crafted content spread far and wide but now your blog must be so much more. Google wants everything it sees to be more local, more relevant and more useful than ever before!

So your blog can no longer be the latest spontaneous brain dump or rant. Well, of course it can be but if instead you structured what you wrote and used it to integrate your core business and marketing strategies, the cumulative impact would be significantly greater.

Blogs and their authors now carry a disproportionate weight among certain target audiences. We believe this can be used to great advantage, whether launching a new product, entering a new market or simply looking to grow your market share.